Director, HCP Media Strategy (Healthcare) at Initiative | New York, USA | $130K/yr – $150K/yr

Initiative

Director, HCP Media Strategy (Healthcare)

New York, USA (On-site)

$130K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Drive strategic healthcare planning and client partnerships for a pharma-focused strategy team.

Must-have: 8+ years in integrated planning with at least 3+ years in Healthcare and HCP media, creative, innovation or communications.
Must-have: Ability to think differently: creative & adaptive, entrepreneurial, independently minded; culturally attuned to motivators & behaviors.
Standout: Experience applying data analytics and AI tools to inform strategy and measurable outcomes.

Job Description

Responsibilities

Maintaining excellent client relationships & understanding of the clients' key business and challenges
Be the knowledge expert with solid understanding of Pharma, Prescription drugs, marketing
Have previous knowledge of professional media channels directed to Healthcare Professionals
Should have strong abilities of Data Analytics and use of AI tools, using platforms leveraging Agentic AI and so on.
Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work – best in class work as standard (internally & externally)
Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
Measurable client & strategy business KPIs
Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement

Requirements

8+ years in integrated planning role in with at least 3+ years in Healthcare and HCP media, creative, innovation or communications discipline (digital, content, invention, social, activation)
Ability to think differently: creative & adaptive, entrepreneurial, independently minded; deeply immersed in cultural understanding and driven by a desire to know more the world / to better understand people’s motivations & behaviors in the shifting landscape

Preferred

Confidence in audience segmentation – the ability to develop and profile audiences for strategic opportunity.
Knowledge of key media tools such as M3-MI/ IPSOS/ MRI/Simmons (survey dashboards), comfort in resources such as Mintel, WARC
Knowledge of media landscape and key publishers, partners, and vendors, especially endemic health channels for HCPs and Patients
Experience in (or interest in) managing and developing junior talent

Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

Initiative

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. Initiative builds Fame & Flow for brands like Nike, Volvo, Amazon, Constellation Brands, Merck, Anthropic, Paramount, and T-Mobile.Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 10,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

Founded in 1975

New York, New York, USA

3.2K employees (1,113 in marketing)

www.initiative.com