Director, HCP Marketing - US

Lexington, MA (Hybrid)

$225K/yr – $235K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Lead HCP marketing initiatives for US with cross-functional scope, governing strategy, campaigns, and compliant material reviews.

  • Own HCP marketing strategy and cross-functional campaigns in the US market.
  • Must-have: 7+ years in biopharma brand marketing with 5+ in HCP-focused roles.
  • Standout: Rare‑disease familiarity or specialty pharmacy experience plus cross-functional leadership.

Job Description

Responsibilities

  • Drive and develop specific HCP plans in collaboration with market access, field sales, patient services, commercial operations, insights, and analytics
  • Specific projects include:
  • HCP Peer-to-Peer strategy & content
  • Congress strategy and execution planning (booth content, sponsorships, product theaters)
  • HCP digital and NPP strategy/tactics
  • Develop successful HCP campaigns that change behavior and improve patient care
  • Experience in digital/omnichannel HCP campaigns and CRM strategy
  • Manage agency partners and vendors on market research efforts, creation of marketing materials, materials reviews, and budget adherence
  • Drive development and approval of all marketing materials through the medical, regulatory, and legal review process, and be responsible for integrating feedback to ensure compliant execution
  • Interact with the HCP and medical community and other relevant stakeholders, such as advocacy organizations, in collaborations with Medical Affairs
  • Manage timelines, budgets, and resources to commercial and corporate objectives and maintaining up-to-date knowledge of the competitive landscape

Requirements

  • Requires a bachelor’s degree (MBA or advanced degree preferred) with 7+ years of experience in a biopharmaceutical/pharmaceutical brand marketing role with a minimum of 5 years of experience in HCP-focused marketing role(s)
  • Sales and/or sales leadership experience is a plus
  • Rare disease and specialty pharmacy experience is preferred
  • Demonstrated ability to drive projects to completion independently
  • Intense curiosity, collaborative spirit, empathy, and a penchant for problem-solving
  • Solutions-oriented, strong analytical and presentation skills
  • Ability to champion change and drive innovative thinking
  • Excellent organizational and project-management skills, sufficient to multitask in a highly fast-paced environment with changing priorities
  • Strong commitment to compliance and ethical standards
  • Excellent communicator (written and verbal) with all levels of the organization and with external customers

Preferred

  • MBA or advanced degree preferred
  • Sales and/or sales leadership experience is a plus
  • Rare disease and specialty pharmacy experience is preferred

Benefits

  • Kiniksa Benefits Summary - USA
  • Our office-based employees follow a hybrid schedule of 4 days in the office and 1 day remote.
Kiniksa Pharmaceuticals logo

Kiniksa Pharmaceuticals

3.4 Glassdoor

Kiniksa is a biopharmaceutical company dedicated to improving the lives of patients suffering from debilitating diseases by discovering, acquiring, developing, and commercializing novel therapies for diseases with unmet need, with a focus on cardiovascular indications. Kiniksa’s portfolio of assets is based on strong biologic rationale or validated mechanisms and offers the potential for differentiation.At Kiniksa, patients are at the heart of everything we do. Our Every Second Counts! mindset reflects our commitment to making a difference for people who are navigating the uncertainty and challenges of life-altering diseases. This is why our team is relentless in pursuing treatments that bring us closer to a better future for patients, every second of every day.We rely on an exceptional team to drive our mission of building a global, generational company. If you're passionate about making a meaningful impact, we’d love to hear from you.Kiniksa offers competitive benefits and dynamic career opportunities across our organization. We foster a culture of passion, innovation, and rapid execution to help fulfill our mission.

Founded in 2015
Lexington, Massachusetts, USA
362 employees (10 in marketing)
45% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
7K
Traffic Source Mix
Search
43%
Direct
41.8%
Referral
6.2%
Social
7.4%
Paid
1.4%

Headcount Trend

Current headcount: ~362

Marketing Team

Marketing Team Size
8 (2% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$400M
Last Raise
$80M
Post IPO Equity, 6 years ago

Funding History

  • May 2020
    Post IPO Equity • $80M
  • Feb 2018
    Series C • $200M
  • Mar 2017
    Series B • $40M

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