Responsibilities

• Define and evolve Maven’s main narrative across B2B and D2C, ensuring one coherent story that connects employer value and member experience
• Shape the overarching narrative for major company moments (e.g., new product launches, strategic partnerships, and other defining company moments)
• Own the primary corporate pitch deck and ensure it reflects the latest product strategy, clinical evidence, and market differentiation.
• Develop high-impact written content that advances Maven’s market story across both enterprise and consumer audiences
• Partner with Product Marketing to ensure product positioning fits within a cohesive company narrative
• Collaborate with Marketing and Brand to ensure campaign messaging reflects approved narrative frameworks while preserving speed and performance
• Translate clinical research, outcomes data, and product capabilities into credible stories that resonate with executive buyers and members alike
• Establish and maintain a narrative framework, including messaging hierarchy and core value propositions
• Partner with Growth and field teams to understand what resonates in buyer and member conversations and refine the narrative accordingly

Requirements

• 8–12+ years of experience shaping narrative or messaging at a high-growth technology, healthcare, or consumer-facing company
• Experience bridging enterprise and consumer audiences within the same organization
• Exceptional writer who can articulate financial impact to executive stakeholders while expressing clinical rigor and empathy to members
• Can make compelling decks with tight narrative logic
• Craft clear, opinionated narratives grounded in data and customer insight
• Use AI and emerging technologies to accelerate research, refine ideas, and scale narrative development without compromising rigor or clarity
• Have partnered closely with Product Marketing, Growth, and Brand teams
• Thrive in fast-moving environments and can build narrative systems from the ground up
• Influence cross-functional partners through clarity, judgement, and collaboration
• Experience in health-tech or other regulated industries

Preferred

• Experience in health-tech or other regulated industries
• Background in management consulting
• Background in journalism or editorial leadership combined with in-house operating experience
• Experience building narrative functions within a scaling organization
• Experience supporting both enterprise sales and consumer growth marketing
• Track record of messaging work that influenced both revenue outcomes and brand perception
• Storytelling = company-level narrative + B2B campaign content
• PMM = product-level positioning + + competitive + claims
• Growth = performance and channel execution

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who\'ve been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting