Director, GTM Enablement, Solution Portfolio

Chicago, IL (Hybrid)

$179K/yr – $317K/yrDirector/ExecutiveFull time

Posted 3 days ago

Job Summary

Own and govern the GTM enablement portfolio, shaping strategy, architecture, and cross-functional partnerships to drive field readiness, adoption, and business impact.

  • Enablement Strategy and Architecture leadership across multi-quarter roadmaps
  • Portfolio Leadership and Prioritization for launches and major business shifts
  • Cross-functional partnership and measurement to tie enablement to outcomes

Job Description

Responsibilities

  • Enablement Strategy and Architecture - Set the multi-quarter GTM enablement strategy and roadmap for strategic product, solution, industry, and go-to-market priorities. - Architect role-based enablement strategies that define what each field audience needs to know, do, say, and apply across the customer lifecycle. - Design scalable enablement blueprints that include learning outcomes, audience segmentation, sequencing, modality recommendations, reinforcement plans, knowledge structures, and measurement approaches. - Translate upstream business, product, and go-to-market strategy into clear enablement plans that drive field readiness, confidence, adoption, and customer impact. - Determine when a strategic priority requires content only, digital learning, live enablement, leader-led reinforcement, certification, guided practice, AI companion support, or another enablement intervention. Portfolio Leadership and Prioritization - Maintain a single, prioritized view of the GTM enablement portfolio and make trade-off recommendations when launches, industry moments, internal events, and field capacity compete for attention. - Serve as the strategic enablement intake leader for major launches and business shifts, ensuring priorities are curated, sequenced, and shaped into actionable enablement strategies. - Partner with peers across enablement to determine the right modality and delivery path for each priority, ensuring enablement investments are matched to field readiness needs. - Identify portfolio-level risks, dependencies, readiness gaps, and adoption barriers, and provide clear recommendations to senior leaders. Enablement Content and Knowledge Architecture - Set the standard for enablement content architecture, including consistent Bills of Materials, reusable knowledge components, source-of-truth structures, and global scalability. - Ensure expert knowledge is captured, organized, structured, and maintained in ways that field teams can easily consume and apply. - Drive AI readiness for the enablement portfolio by ensuring knowledge assets are structured, sourced, tagged, and maintained so AI companions can deliver accurate and trusted answers. - Establish standards for how field-ready knowledge should be created, governed, and refreshed across strategic launches and ongoing solution lifecycle moments. Cross-Functional Partnership - Own the enablement operating rhythm that keeps Product, Marketing, Sales, Solution Consulting, Customer Success, Services, Support, and Partner Enablement aligned on field readiness outcomes. - Partner with Product and Marketing to understand upstream strategy, messaging, differentiation, roadmap shifts, and launch intent, then translate those inputs into enablement strategies for the field. - Partner with Sales, Solution Consulting, Customer Success, Services, Support, and Partner Enablement leaders to understand audience needs, role-specific readiness gaps, and adoption barriers. - Influence cross-functional stakeholders to move beyond launch milestones and align around what field teams need to learn, practice, apply, and reinforce. Measurement and Impact - Establish measurement standards for field readiness, confidence, adoption, content quality, AI answer quality, and enablement impact. - Use data and field feedback to evaluate whether enablement strategies are improving readiness, increasing adoption, and helping teams execute priority motions. - Create executive-ready insights and recommendations that connect enablement investment to business priorities, field capacity, adoption risk, and customer impact. - Continuously improve the enablement portfolio based on measurement, feedback, AI performance, and evolving field needs. People Leadership - Lead, coach, and develop a team of Solution Portfolio Leads and program owners who translate strategic priorities into field-ready enablement architecture. - Set clear expectations for enablement strategy quality, stakeholder partnership, executive communication, and measurable impact. - Build a high-performing team culture grounded in clarity, accountability, strategic thinking, inclusion, and continuous improvement. - Develop senior enablement talent capable of operating with ambiguity, influencing cross-functional partners, and architecting scalable field readiness strategies. About You Basic Qualifications - 10+ years of experience in field enablement, sales enablement, solution enablement, customer success enablement, learning strategy, GTM enablement, or a closely related enablement discipline. - 5+ years of people leadership experience, including leading senior individual contributors or enablement strategists. Other Qualifications - Experience designing enablement architecture across multiple modalities, including digital learning, live enablement, guided practice, leader-led reinforcement, certification, self-service knowledge, and AI-assisted support. - Familiarity with AI-powered enablement, knowledge management, content operations, or retrieval-based knowledge experiences. - Strong understanding of how sellers, solution consultants, customer success teams, services teams, support teams, and partners consume and apply enablement. - Experience defining readiness, adoption, confidence, and enablement impact metrics. - Familiarity with Workday products, solutions, customer lifecycle motions, and field roles. - Proficiency in Google Workspace, including Sheets and Slides for portfolio reporting, readiness insights, and executive-level storytelling.
  • In This Role, You Will Be Responsible For Enablement Strategy and Architecture - Set the multi-quarter GTM enablement strategy and roadmap for strategic product, solution, industry, and go-to-market priorities. - Architect role-based enablement strategies that define what each field audience needs to know, do, say, and apply across the customer lifecycle. - Design scalable enablement blueprints that include learning outcomes, audience segmentation, sequencing, modality recommendations, reinforcement plans, knowledge structures, and measurement approaches. - Translate upstream business, product, and go-to-market strategy into clear enablement plans that drive field readiness, confidence, adoption, and customer impact. - Determine when a strategic priority requires content only, digital learning, live enablement, leader-led reinforcement, certification, guided practice, AI companion support, or another enablement intervention. Portfolio Leadership and Prioritization - Maintain a single, prioritized view of the GTM enablement portfolio and make trade-off recommendations when launches, industry moments, internal events, and field capacity compete for attention. - Serve as the strategic enablement intake leader for major launches and business shifts, ensuring priorities are curated, sequenced, and shaped into actionable enablement strategies. - Partner with peers across enablement to determine the right modality and delivery path for each priority, ensuring enablement investments are matched to field readiness needs. - Identify portfolio-level risks, dependencies, readiness gaps, and adoption barriers, and provide clear recommendations to senior leaders. Enablement Content and Knowledge Architecture - Set the standard for enablement content architecture, including consistent Bills of Materials, reusable knowledge components, source-of-truth structures, and global scalability. - Ensure expert knowledge is captured, organized, structured, and maintained in ways that field teams can easily consume and apply. - Drive AI readiness for the enablement portfolio by ensuring knowledge assets are structured, sourced, tagged, and maintained so AI companions can deliver accurate and trusted answers. - Establish standards for how field-ready knowledge should be created, governed, and refreshed across strategic launches and ongoing solution lifecycle moments. Cross-Functional Partnership - Own the enablement operating rhythm that keeps Product, Marketing, Sales, Solution Consulting, Customer Success, Services, Support, and Partner Enablement aligned on field readiness outcomes. - Partner with Product and Marketing to understand upstream strategy, messaging, differentiation, roadmap shifts, and launch intent, then translate those inputs into enablement strategies for the field. - Partner with Sales, Solution Consulting, Customer Success, Services, Support, and Partner Enablement leaders to understand audience needs, role-specific readiness gaps, and adoption barriers. - Influence cross-functional stakeholders to move beyond launch milestones and align around what field teams need to learn, practice, apply, and reinforce. Measurement and Impact - Establish measurement standards for field readiness, confidence, adoption, content quality, AI answer quality, and enablement impact. - Use data and field feedback to evaluate whether enablement strategies are improving readiness, increasing adoption, and helping teams execute priority motions. - Create executive-ready insights and recommendations that connect enablement investment to business priorities, field capacity, adoption risk, and customer impact. - Continuously improve the enablement portfolio based on measurement, feedback, AI performance, and evolving field needs. People Leadership - Lead, coach, and develop a team of Solution Portfolio Leads and program owners who translate strategic priorities into field-ready enablement architecture. - Set clear expectations for enablement strategy quality, stakeholder partnership, executive communication, and measurable impact. - Build a high-performing team culture grounded in clarity, accountability, strategic thinking, inclusion, and continuous improvement. - Develop senior enablement talent capable of operating with ambiguity, influencing cross-functional partners, and architecting scalable field readiness strategies. About You - 10+ years of experience in field enablement, sales enablement, solution enablement, customer success enablement, learning strategy, GTM enablement, or a closely related enablement discipline. - 5+ years of people leadership experience, including leading senior individual contributors or enablement strategists. - Experience designing enablement architecture across multiple modalities, including digital learning, live enablement, guided practice, leader-led reinforcement, certification, self-service knowledge, and AI-assisted support. - Familiarity with AI-powered enablement, knowledge management, content operations, or retrieval-based knowledge experiences. - Strong understanding of how sellers, solution consultants, customer success teams, services teams, support teams, and partners consume and apply enablement. - Experience defining readiness, adoption, confidence, and enablement impact metrics. - Familiarity with Workday products, solutions, customer lifecycle motions, and field roles. - Proficiency in Google Workspace, including Sheets and Slides for portfolio reporting, readiness insights, and executive-level storytelling.

Requirements

  • 10+ years of experience in field enablement, sales enablement, solution enablement, customer success enablement, learning strategy, GTM enablement, or a closely related enablement discipline.
  • 5+ years of people leadership experience, including leading senior individual contributors or enablement strategists.
  • Experience designing enablement architecture across multiple modalities, including digital learning, live enablement, guided practice, leader-led reinforcement, certification, self-service knowledge, and AI-assisted support.
  • Familiarity with AI-powered enablement, knowledge management, content operations, or retrieval-based knowledge experiences.
  • Strong understanding of how sellers, solution consultants, customer success teams, services teams, support teams, and partners consume and apply enablement.
  • Experience defining readiness, adoption, confidence, and enablement impact metrics.
  • Familiarity with Workday products, solutions, customer lifecycle motions, and field roles.
  • Proficiency in Google Workspace, including Sheets and Slides for portfolio reporting, readiness insights, and executive-level storytelling.
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Workday

Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world. Workday applications for financial management, human resources, planning, spend management, and analytics are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work. Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.

Founded in 2015
Pleasanton, California, USA
27K employees (1,567 in marketing)

Salaries

Posted range

$179K/yr – $317K/yr

Taken straight from the job posting.

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Funding

Total Funding
$2.2B
Last Raise
$2B
Post IPO Equity, 6 months ago

Funding History

  • Sep 2025
    Post IPO Equity • $2B
  • Oct 2011
    Series F • $85M
  • Apr 2009
    Series E • $75M

Traffic Signals

Monthly Visitors
4.7M
Traffic Source Mix
Search
32.6%
Direct
54.8%
Referral
9.9%
Social
1%
Paid
1.5%

Headcount Trend

Current headcount: ~26.5K

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Director, GTM Enablement, Solution Portfolio

Workday · Chicago, IL · Hybrid