Responsibilities

• Own Brand & Messaging (the non-negotiable) – Own Tmat’s voice, positioning, and value proposition, and be the steady hand that keeps them consistent as the brand scales.
• Build the standards, briefs, and guardrails that keep every reel, listing, email, and ad recognizably Tmat.
• Direct the content operation—a content coordinator and a crew of creators shooting daily—setting the calendar, standards, and channel discipline that keep output consistent and on-brand.
• Have the eye for what makes content travel—you can look at a concept or a cut and know whether it’ll perform, and direct the crew toward ideas that win, including our comedy brand, Tmat Undercover.
• Recruit, direct, and get great work out of a rotating bench of creators and contractors. Lead from the front: set the standard, give sharp direction, and hold the bar high.
• Run the cadence: lead daily stand-ups and a weekly Level 10–style team meeting that keeps priorities clear and issues from piling up.
• Set and own the team’s quarterly Rocks—the few priorities that actually move the needle—and drive them to done.
• Translate strategy into clear weekly tasks and scorecard metrics, so everyone knows what they own and whether it’s working.
• Coach the team—give direct, regular feedback, raise the bar on craft, and develop people instead of just assigning work.
• Own the paid funnel outcome and the numbers behind it. You don’t need to push buttons in Ads Manager, but you must own ROAS, CAC, and TACOS cold—spot creative fatigue, kill near-zero-ROAS campaigns, and hold an agency or in-house buyer fully accountable for what they spend and claim.

Requirements

• 5+ years across organic social and paid acquisition, with real ownership of brand and messaging
• Conversant in Shopify, Meta Ads Manager reporting, Klaviyo, and the major social platforms
• Ability to lead a small crew of creators and contractors
• Comfortable lean and able to operate with a small team and smart contractors
• On-site in Mustang, OK, or ability to relocate
• You’ve held an agency or buyer accountable and know when a brand-awareness spend is actually trademark-bidding in disguise

Preferred

• EOS/Traction experience is a strong plus.
• Experience in DTC/e-commerce.

Benefits

• Health benefits and 401(k).
• Relocation assistance