Responsibilities

• Lead the development and execution of comprehensive go-to-market plans for new product launches and partner with marketing leads to drive a comprehensive product launch strategy.
• Define key milestones, timelines, and KPIs to ensure smooth and successful product launches across channels.
• Define product positioning, messaging, and value propositions that resonate with target audiences and differentiate products in the market.
• Conduct competitive analysis, customer research, and market trend analysis to inform product strategy and development.
• Collaborate with creative and marketing leads teams to create compelling marketing materials and product storytelling that drives consumer interest and conversion.
• Work closely with growth, creative, and product operations teams to maximize product visibility and optimize the consumer journey across all touchpoints.
• Leverage customer insights and feedback to refine product development, messaging, and marketing strategies.
• Develop and manage post-launch product performance reviews, identifying opportunities for future product enhancements.

Requirements

• 7+ years of Product Marketing and/or Go-to-Market Operations experience in the DTC or consumer packaged goods (CPG) space.
• Proven experience leading cross-functional teams and managing complex projects from ideation to execution.
• A track record of successfully launching products and campaigns in a fast-paced, consumer-driven environment.
• Strong ability to leverage data, consumer insights, and market trends to inform product positioning and marketing strategy.
• Exceptional verbal and written communication skills, with the ability to craft compelling messaging and collaborate across teams.
• Familiarity with marketing automation tools, analytics platforms, and project management software.

Benefits

• Fully covered medical benefits
• Unlimited PTO
• 401k with up to 4% match
• Charity donation matching
• Wellness stipend for health & fitness
• Professional & personal development investment