Director of Go to Market for Education at Microsoft | Mountain View, CA | $131K/yr – $272K/yr

Microsoft

Director of Go to Market for Education

Mountain View, CA (Hybrid)

$131K/yr – $272K/yrDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Lead the global Education GTM for Microsoft AI, driving market entry, activation, and adoption on campuses.

Own the end-to-end activation strategy for Education AI in Microsoft.
Must-have: 4+ years in go-to-market/product marketing in education and relevant degree.
Standout: Experience shaping campus partnerships, field enablement, and data-driven playbooks.

Job Description

Responsibilities

Define the global Education GTM strategy across university/college and lifelong learning segments.
Build a deep understanding of student unmet needs, burgeoning new behaviors, and competitive dynamics to shape market entry and expansion plans.
Identify the highest value segments, use cases, and adoption pathways — and design motions that accelerate penetration and retention.
Architect the end to end activation strategy for Microsoft AI in Education, from awareness to onboarding to habitual use.
Design and optimize channel, partnership, and field motions that drive adoption at scale.
Build repeatable, data driven playbooks that help Campus Field teams win competitive deals and expand usage.
Shape the on campus presence of Microsoft AI — from flagship activations to grassroots student engagement.
Design experiential programs that make AI tangible, useful, and culturally relevant in students’ daily lives.
Partner with Campus Field, Student Ambassadors, and university organizations to create moments that drive trial, habit formation, and advocacy.
Build “show up” strategies that ensure Microsoft AI is visible, credible, and compelling in environments where alternatives are courting students.

Requirements

Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in go-to-market/product marketing in education
OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in go-to-market/product marketing in education
OR equivalent experience.
4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

Masters Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in go-to-market/product marketing in education
Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in go-to-market/product marketing in education
equivalent experience.
6+ years people management experience.
10+ years of go to market or product marketing, with demonstrated ownership of end to end GTM strategy and execution for complex products or platforms at enterprise or global scale.
5+ years experience in Education technology or large scale consumer/enterprise distribution.
Experience operating at Director scope, setting strategy and direction across multiple teams, regions, or motions, and driving outcomes through influence, systems, and leaders rather than direct execution
Experience positioning products in fast moving, highly competitive markets and translating competitive insight into clear strategic choices and execution priorities.
Experience influencing senior leadership through clear narratives, thinking, and data driven recommendations, with accountability for outcomes.

Microsoft

Every company has a mission. What's ours? To empower every person and every organization to achieve more. We believe technology can and should be a force for good and that meaningful innovation contributes to a brighter world in the future and today. Our culture doesn’t just encourage curiosity; it embraces it. Each day we make progress together by showing up as our authentic selves. We show up with a learn-it-all mentality. We show up cheering on others, knowing their success doesn't diminish our own. We show up every day open to learning our own biases, changing our behavior, and inviting in differences. Because impact matters. Microsoft operates in 190 countries and is made up of approximately 228,000 passionate employees worldwide.

Founded in 1975

Redmond, Washington, US

237K employees (11,715 in marketing)

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