Responsibilities

• Lead the development of critical aspects of the global brand strategy and multi-year commercial plan (annual plan and long-range plan inputs) for priority assets, integrating customer, patient, and market insights into actionable strategic choices.
• Serve as a key thought partner to Global Commercial Development leadership, influencing portfolio strategy, lifecycle planning, investment prioritization, and key commercialization decisions.
• Help to shape the global positioning, value proposition, and messaging architecture; build and maintain the global promotional platform to enable consistent, compliant communications across markets.
• Partner to inform insight generation plans across disease state, customer segments, and treatment paradigms, informing primary market research, competitive intelligence, and patient journey mapping.
• Partner with Global Medical Affairs to translate clinical data into impactful, accurate, and compliant scientific narratives; provide commercialization perspective on evidence generation, publication planning inputs, and congress strategy.
• Partner with Global Market Access colleagues to ensure brand strategy incorporates pricing, reimbursement, and access considerations; guide the development of payer value messages and value evidence (e.g., HEOR, RWE) plans.
• Lead critical components of global launch readiness serving as a commercial workstream leader for global launch readiness, driving cross-functional alignment, and execution across global, regional and local teams.
• Develop and adapt global core assets and tools (e.g., brand story, core claims and substantiation, visual identity guidance, unbranded disease education, HCP/patient education frameworks, digital content standards), enabling efficient localization by areas and affiliates.
• Support testing and patient identification strategies for biomarker-driven oncology, as needed, including establishment and augmentation of testing pathways, and stakeholder education.
• Manage agency of record and vendor relationships and workflows; develop scopes of work, set performance expectations, and ensure high-quality, on-time deliverables.

Requirements

• Bachelor's degree required; advanced degree (MBA, PhD, PharmD, or equivalent) preferred.
• 10+ years of progressive commercial experience in biotechnology and/or pharmaceuticals, including global strategic marketing or global brand responsibilities; local/affiliate marketing experience is a plus.
• Demonstrated track record developing and executing global brand strategies and translating insights into executable plans and deliverables.
• Launch experience (global, regional, or major market) with responsibility for core brand strategy, messaging, and enabling assets.
• Strong understanding of the oncology ecosystem, including key stakeholders (patients, caregivers, HCPs, institutions, payers, diagnostics stakeholders) and the ability to quickly learn complex disease areas, treatment pathways, and competitive landscapes.
• Proven ability to lead cross-functional teams in a matrix environment and influence across an organization at all levels without direct authority.
• Demonstrated ability to operate effectively in a smaller, rapidly growing company.
• Possess an entrepreneurial mindset, with tolerance for ambiguity, strong bias towards action, and a passion for impacting the lives of cancer patients.
• Demonstrated ability to derive insights/analytics leading to the development of innovative market strategies.
• Ability to represent Revolution Medicines externally with professionalism and credibility.