Responsibilities

• Hyper-Local Digital & LSA Management
• Local Paid Search Manage and optimize Google Local Services Ads (LSA) and local paid search presence to maximize high-intent local lead generation.
• Lead Flow Monitoring Actively track LSA reviews, responsiveness metrics, and budget pacing to maintain top-tier ad rankings and a low cost-per-lead (CPL).
• Local SEO Integration Partner with the digital team to ensure local landing pages, Google Business Profiles, and geographic keyword strategies align with physical promotions.
• Integrated Traditional Media & Direct Response
• Direct Response Focus Ensure all traditional creative assets have clear, measurable calls-to-action (CTAs) tailored to regional customer demographics.
• Data-Driven Evaluation Continuously analyze the performance of traditional media runs, cross-referencing spikes in call volumes and web traffic against media schedules.
• Community Engagement & Public Relations
• Grassroots Community Presence Identify, coordinate, and execute local community events, sponsorships, and partnerships that embed the brand into the local fabric.
• Public Relations & Earned Media Draft local press releases, manage relationships with local news outlets, and pitch compelling community stories to secure earned media coverage.
• Crisis & Reputation Support Monitor local sentiment and assist in managing local public relations inquiries or community-level brand escalations.
• Budgeting, Analytics & Tech Integration
• P&L & Budget Management Manage the local marketing and PR budget efficiently, ensuring all projects deliver on-time, within budget, and achieve defined ROI targets.
• CRM & Field Software Utilization Utilize ServiceTitan and marketing automation tools to track incoming leads from specific local campaigns straight through to completed service calls.
• Executive Reporting Build and present clear performance dashboards detailing campaign spend, lead attribution, and local market share growth.

Requirements

• Experience 4-7 years of experience managing local direct-response marketing, local digital platforms (Google LSA/GBP), and traditional media placement. Home services, retail, or franchise marketing experience is highly preferred.
• Technical Proficiency Deep familiarity with Google Local Services Ads platform, ServiceTitan (or equivalent field services CRM), Adobe Creative Suites, Microsoft Excel (VLOOKUPs, Pivot Tables), and PowerPoint.
• Education Bachelor’s degree in Marketing, Public Relations, Business, or equivalent professional field experience.
• Compliance Must pass a pre-employment background check.

Preferred

• The Hybrid Marketer
• Analytical Mindset
• Project Management