Responsibilities

• National field marketing strategies, objectives and philosophies with the field and establish and implement the national field marketing strategy.
• Communicate national objectives and set clear goals for FMMs to ensure accountability to their key marketing deliverables.
• Ensure top notch understanding of the consumer and the market environment in every field which forms the basis of the local field marketing idea generation and execution.
• Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with Brand, Culture, & Sports Marketing).
• Work in conjunction with the sales team to build mental availability hand in hand with the physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arm's reach through Field activities.
• Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activating the right big moments in the region.
• Support the FMM & CCM in ensuring the Student & Collegiate Marketing program is effective in our reach to drive consumption & brand love among our core target group and inspire creative ideas from within the programs.
• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.
• Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.
• Build and inspire your team to have a top-notch network and sustainable relationships with key influencers of the region & country (local authorities, local sport and culture opinion leaders relevant to our target, entrepreneurial communities, media outlets (TV, radio, print, digital and social media).

• Requirements

• 8+ years marketing experience preferably in Brand, Sports/Events, or Culture Marketing
• Minimum 3+ years' experience of line management with expertise in hiring, training, and motivating teams.
• Experience in working with commercial teams – general sales or trade marketing.
• Experience in negotiation and management of projects and budgets.
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage
• Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

• Benefits

• Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location).

• Company

• The base salary range for this position is $115,200 - $172,800 + cash incentives. Actual salary offers may vary based on work experience.