Director of Field Marketing at Pressed Juicery | Los Angeles, CA | $150K/yr – $175K/yr

Pressed Juicery

Director of Field Marketing

Los Angeles, CA (On-site)

$150K/yr – $175K/yrDirector/Executive8+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the field and local store marketing engine across a multi-market footprint with a strong emphasis on scalable playbooks, grassroots activations, and on-site event leadership.

Local Marketing Ownership: scale store activations, partnerships, and promotions to drive traffic and trials.
Playbook & Enablement: design guides, train leaders, and embed local marketing ownership into store routines.
Event Leadership & ROI: plan, execute, and report on local and regional events with cross-functional partners.

Job Description

Local Store Marketing Strategy & Execution - Develop and own Pressed’s Field Marketing Playbook—a scalable toolkit for store-level activations that drive awareness, traffic, and trial.
Local Store Marketing Strategy & Execution - Design and oversee a steady cadence of grassroots marketing activities across all stores, including fitness events, school partnerships, community fairs, and local collaborations.
Local Store Marketing Strategy & Execution - Build and manage relationships with community partners, gyms, schools, and local businesses to increase store visibility and engagement.
Local Store Marketing Strategy & Execution - Create and manage promotional offers, coupon codes, and sampling programs to support store-level acquisition and loyalty goals.
Local Store Marketing Strategy & Execution - Ensure programs align with Pressed’s brand standards and seasonal marketing calendar.
Event Ownership & On-Site Leadership - Lead planning, logistics, and execution for all major local and regional events, ensuring seamless delivery, brand consistency, and strong ROI.
Event Ownership & On-Site Leadership - Provide on-site leadership at key activations, ensuring exceptional experiences for partners, guests, and team members.
Event Ownership & On-Site Leadership - Collaborate with internal stakeholders and external partners to meet event objectives, contractual deliverables, and brand expectations.
Event Ownership & On-Site Leadership - Manage vendor relationships, event budgets, and post-event reporting.
Playbook Design & Store Enablement - Create guides and resources that help Retail leadership plan and execute their own local activations.

Playbook Design & Store Enablement - Partner with Retail Operations to embed local marketing ownership into store routines and leadership development programs.
Playbook Design & Store Enablement - Conduct training sessions and regular communications to share best practices, celebrate success stories, and idea-sharing across markets.
Playbook Design & Store Enablement - Visit stores regularly to model execution excellence and strengthen field partnerships.

Cross-Functional Collaboration & Business Orientation - Work with internal stakeholders (Innovation, and Retail Operations teams) to align field marketing with national campaigns and new product launches.
Cross-Functional Collaboration & Business Orientation - Maintain a results-oriented approach to field and event marketing—tracking outcomes, assessing ROI, and adapting tactics accordingly.
Cross-Functional Collaboration & Business Orientation - Ensure all local programs support broader business objectives, including traffic, sales, and brand affinity.
Cross-Functional Collaboration & Business Orientation - Represent the field perspective within marketing and business planning discussions.

Measurement & Optimization - Define key performance indicators for field marketing programs, including traffic lift, trial conversion, and brand awareness metrics.
Measurement & Optimization - Develop reporting tools to track campaign and event performance by market and activation type.
Measurement & Optimization - Use data insights and feedback from the field to refine playbooks and improve efficiency and impact.

Requirements - 8+ years of experience in field, brand, or experiential marketing within a multi-unit retail, food & beverage, or lifestyle brand.
Requirements - Proven ability to design and scale local marketing programs that balance brand consistency with local creativity.
Requirements - Strong project management and event operations skills, with experience leading logistics and on-site teams.
Requirements - Exceptional cross-functional communication and collaboration skills.
Requirements - Data-driven, highly organized, and comfortable managing budgets and performance metrics.
Requirements - Willingness to travel regularly to markets and events.
Requirements - Must be legally authorized to work in the United States without restriction.

Benefits - 401k match
Benefits - Annual bonus eligibility
Benefits - Three weeks of vacation time
Benefits - Paid holidays and 8 Pressed Days (additional days off)
Benefits - Medical, dental, and vision insurance
Benefits - Flexible Spending Account
Benefits - Generous paid parental leave
Benefits - Employee Referral Program

Pressed Juicery

Pressed Juicery is the leading cold-pressed juice and healthy snacks brand dedicated to making plant-forward living as convenient and delicious as possible. The company’s mission is to pave the way for plant-forward living by making real, healthy food accessible to everyone. Pressed operates more than 100 retail stores in 10 states, is available in nearly over 3,000 distribution points through its wholesale partners, and can be purchased directly from their website and shipped to any location within the U.S. For more information, please visit pressed.com or the Pressed app. Follow Pressed on Instagram, TikTok, Twitter, and Facebook for additional updates.

Founded in 2010

Culver City, California, USA

557 employees (32 in marketing)

www.pressed.com