Drive field marketing strategy for tech SaaS, owning partner programs and pipeline-focused events that align with regional sales and ABM goals.

• Own field programs from planning to post-event measurement and pipeline impact.
• Must-have: 7–10+ years in B2B field marketing with partner/co-marketing experience.
• Standout: Strong cross-functional collaboration with Sales, Demand Gen, and Product Marketing.

Responsibilities

• Develop and execute field marketing plans aligned to revenue targets, priority industries, and strategic accounts
• Partner closely with Sales leadership to support pipeline creation, expansion, and deal acceleration
• Translate corporate campaigns into localized, high-touch programs that resonate with buyers
• Own the strategy and execution of partner events, executive briefings, roadshows, and third-party and owned events
• Design memorable experiences that drive senior-level engagement and brand differentiation
• Manage logistics, vendors, budgets, and post-event follow-up
• Ensure seamless alignment with digital campaigns before, during, and after events
• Collaborate with strategic partners (e.g., cloud providers, technology partners) on joint programs
• Co-fund and co-execute campaigns that expand reach and credibility
• Represent the company at partner events and ecosystem activities
• Deliver measurable pipeline contribution from field programs
• Track performance metrics including attendance, engagement, influenced pipeline, and ROI
• Optimize programs based on data and sales feedback
• Serve as the primary marketing partner for regional sales teams
• Coordinate with Demand Gen, Product Marketing, and Content to ensure message consistency
• Provide field insights to inform broader marketing strategy
• Manage regional budgets and forecast program spend
• Ensure efficient allocation of resources to the highest-impact activities
• Maintain compliance with company policies and reporting standards

Requirements

• 7–10+ years of B2B field marketing experience, preferably in technology, SaaS, or professional services
• Experience working with partner ecosystems and co-marketing programs
• Proven ability to drive pipeline and revenue through regional and account-based programs
• Strong partnership skills with enterprise sales teams
• Experience in planning and executing executive-level events
• Data-driven mindset with strong analytical skills
• Familiarity with ABM platforms and CRM/marketing automation tools (e.g., Salesforce, HubSpot, Marketo)
• Excellent project management and organizational abilities
• Willingness to travel up to 50%

Preferred

• Strategic thinker with strong business acumen
• Hands-on executor who thrives in fast-paced environments
• Strong communicator and influencer across functions
• Customer-centric mindset
• Creative problem solver with attention to detail

Benefits

• Remote-First Work Environment
• 401k plan with company match
• Dental and Vision insurance
• Home Office Equipment Stipend
• Annual stipend for Learning and Development