Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

Requirements

• 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

Benefits

• Receive competitive compensation and equity ownership in Perk
• Rest and recharge with our generous allocation of 20 vacation days and 12 public holidays
• Enjoy the flexibility of three medical plans to choose from, with company contributions and an HSA when enrolling in an HDHP medical plan
• Take control of your physical health with additional comprehensive benefit plans, covering dental, vision and Wellhub’s gym subscription from your start date
• Rest assured that you’re covered by life and disability policies from your start date, with options to add extra protection through voluntary buy-up plans
• Plan for your future with our 401(k) plan with company matching contributions
• Care for your furry friends through partner Discounts on pet insurance
• Join our unforgettable Perk events, including our spectacular annual summer party
• Always feel supported with Spring Health, our market-leading wellbeing partner, providing fast, comprehensive access to 12x therapy and 12x coaching sessions for you and your loved ones
• Focus on your family with 12-16 weeks’ paid parental leave