Responsibilities

• Develop and execute the North America field marketing strategy aligned with marketing and sales objectives, and in close collaboration with the European field marketing teams.
• Build and deliver the local marketing plan focusing on regional brand awareness, demand generation and customer advocacy.
• Forecast and track pipeline performance against quarterly and annual goals, identifying and troubleshooting data gaps and inconsistencies and partnering closely with the regional SDR teams to drive quality pipeline.
• Identify opportunities to optimize budget allocation and maximize ROI.
• Encourage a culture of experimentation to drive innovation across marketing channels, keeping the company at the forefront of industry trends.
• Orchestrate and optimize integrated marketing campaigns, including digital, events, and ABM initiatives.
• Collaborate with the integrated marketing team to localize global content strategies.
• Plan and execute high-impact industry events, conferences, and customer-focused Experiences, with a small team.
• Work with the growth marketing team on localised, targeted, conversion-focused campaigns.
• Leverage advanced digital marketing channels such as paid media, content marketing, SEO, and email to create high-performing campaigns.

Requirements

• 12+ years of experience in B2B SaaS marketing and leadership, with a focus on field marketing and demand generation.
• Proven track record of developing and executing successful field marketing strategies in North America.
• Extensive experience in demand generation, pipeline creation, and campaign execution across competitive and mature markets.
• Experience building, leading and developing teams including direct and dotted line reports
• Experience in managing and forecasting budgets, and partnering with finance and data teams to measure and report on ROI from brand, demand and customer marketing.

Preferred

• Strategic thinker with the ability to translate vision into actionable plans.
• “Roll your sleeves up” type work ethic - not afraid to lean in and execute
• One team mindset - collaborating with global teams, while partnering closely with regional teams
• Exceptional leadership and team management skills.
• Strong understanding of multi-channel marketing strategies, including digital, events, and ABM.
• Analytical mindset with a passion for metrics and data-driven decision-making.
• Excellent verbal and written communication and collaboration skills.
• Ability to thrive in a fast-paced, relentless changing, dynamic environment.
• Growth rather than fixed mindset
• Self-motivation and proactive problem-solving skills.