Responsibilities

• Lead field marketing across dealer environments, pro stores, events, fixtures, POS, and branded field assets.
• Develop dealer merchandising and store-in-store concepts that elevate brand presence and improve the retail experience.
• Own the strategy, development, and rollout of displays, fixtures, signage, and point-of-sale materials across dealer channels.
• Ensure physical brand expression reflects the same premium quality, consistency, and performance as the product itself.
• Lead event setup and support for trade shows, dealer meetings, range events, and brand activations.
• Build and manage execution plans, timelines, budgets, and deployment schedules for field marketing initiatives.
• Manage vendors, fabricators, production partners, and logistics providers to deliver high-quality field execution.
• Partner with Sales and cross-functional teams to support market needs, improve in-store visibility, and align execution with campaigns and product priorities.
• Oversee production quality, distribution, installation, maintenance, and inventory of field fixtures and marketing materials.
• Establish field marketing standards, processes, and reporting that improve consistency, execution discipline, and leadership visibility.

Requirements

• 7+ years of experience in field marketing, retail marketing, trade marketing, experiential marketing, or related disciplines.
• Strong experience building and executing dealer merchandising programs, fixtures, displays, and point-of-sale systems.
• Proven success managing event setup, field logistics, and physical brand environments.
• Strong project management and vendor management capabilities.
• Strong commercial instinct and ability to align field execution with sales priorities.
• Excellent organizational, communication, and cross-functional leadership skills.
• High attention to detail and a strong standard for premium execution.
• Experience supporting premium consumer, luxury, or enthusiast-led brands.
• Experience with retail merchandising, store design, or environmental branding.
• Experience managing fabrication, print production, installation, and field deployment partners.