Responsibilities

• Develop and execute comprehensive field marketing strategies to increase brand visibility and drive customer acquisition.
• Lead and mentor a team of field marketing representatives, providing guidance and support to ensure the successful implementation of marketing initiatives.
• Collaborate with the sales team to align marketing efforts with sales objectives and support lead generation activities.
• Identify target markets and develop tailored marketing campaigns to effectively reach and engage with potential customers.
• Plan and execute promotional events, including trade shows, home expos, and community outreach programs, to showcase our services and generate leads.
• Analyze market trends, competitor activities, and customer feedback to identify opportunities for growth and improvement.
• Manage the budget for field marketing activities, ensuring optimal allocation of resources to maximize ROI.
• Establish key performance indicators (KPIs) and metrics to measure the effectiveness of field marketing campaigns and initiatives.
• Collaborate with the marketing team to develop collateral, promotional materials, and digital content to support field marketing efforts.
• Build and maintain relationships with vendors, partners, and relevant stakeholders to leverage opportunities for co-marketing and collaboration.

Requirements

• Minimum of 4 years of experience in marketing, with a focus on field marketing, preferably in the home remodeling or construction industry.
• Proven track record of developing and implementing successful field marketing strategies and campaigns.
• Strong leadership skills with the ability to inspire and motivate a team towards achieving goals.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Strategic thinker with analytical capabilities to assess market trends, performance metrics, and competitive landscape.
• Creative mindset with a passion for innovation and exploring new marketing opportunities.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Proficiency in marketing automation tools, CRM systems, and other relevant software applications.
• Willingness to travel as needed to attend events, visit project sites, and support field marketing activities.