Responsibilities

• Develop and implement comprehensive marketing strategies and activations to drive customer expansion and retention goals
• Collaborate with cross-functional teams across sales, product and customer success to gather insights and data to inform customer segmentation, targeting, and positioning
• Lead the end-to-end planning, execution, and optimization of field marketing campaigns
• Utilize customer data and analytics to create personalized and targeted messaging that resonates with our Americas customers
• Collaborate with Sales, Product, and Customer Support teams to ensure a cohesive and unified customer experience.
• Align marketing efforts with product launches, sales initiatives, and customer feedback.
• Leverage data analytics and key performance indicators to measure, analyze and report on campaign effectiveness and sales pipeline.
• Make data-driven decisions for continuous improvement.
• Forecast and manage the field marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Requirements

• 8+ years of experience in integrated, demand-oriented marketing
• Experience in a Saas Technology Organization
• Hands-on experience managing campaigns across multiple platforms
• Strong project and program management skills
• Creative mind that thrives on ways to inspire and engage prospects while using AI to be more efficient.
• Are a great people leader: You have proven experience building highly functioning, engaged teams that get stuff done...and have a good time doing it
• Build relationships easily: Skilled in cultivating trust-based working relationships across different functional teams, including creative, product marketing, sales and business development.
• Love to win: Proven track record of executing effective campaigns that drive pipeline to reach company goals.
• Think marketing can be fun: Energetic and proactive team player with a sense of humor.
• Demonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environment.

Preferred

• Think marketing can be fun: Energetic and proactive team player with a sense of humor.
• Demonstrate commitment to valuing diversity: Contributing to an inclusive working and learning environment.

Benefits

• The compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering.