Director, Field Marketing

Fort Lauderdale, FL (On-site)

$148K/yr – $241K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and execute the annual BU marketing plan with local impact, turning brand strategy into market-specific programs, partnerships, and activations that drive volume and brand objectives.

  • Lead annual plan development and cross-functional alignment with BU leadership.
  • Translate brand strategy into local programs, partnerships, and sponsorships that resonate in-market.
  • Own budget forecasting, resource allocation, and execution across local media, field activation and sponsorships.

Job Description

  • Lead development of the annual marketing plan within the Business Unit in line with the annual planning cycle.
  • Leverage data, analysis and deep consumer and market level understanding to inform strategic choices, including but not limited to:
  • Internal sales and consumer data resources such as IQ, Circana, Numerator
  • Consumer research, studies, demographics, and other insights
  • Market level, competitive, and category analysis and in-market experience
  • Interpret brand strategy and apply a local lens to achieve brand, business, and consumer objectives within the Business Unit
  • Utilize a mix of national resources, programs, and tools along with local partnerships, sponsorships, and regional programming to build the tactical plan for each fiscal year
  • Collaborate with Media and Brand Marketing teams to develop the localized media plan for the Business Unit including briefing and identifying local creative needs
  • Work with corporate marketing to identify priority markets and develop business unit plans inclusive of both national and local support
  • Lead budgetary planning, decisioning available resources to deliver against aligned goals and objectives
  • Present the marketing plan as part of the annual planning cycle, gaining alignment from marketing and business unit leadership on objectives, tactics, budget, and collaborative execution
  • Consult with Brand Marketing and Brand Activation teams on national plans and programs to ensure programs deliver on the objectives and needs of the Business Unit
Constellation Brands logo

Constellation Brands

4.1 Glassdoor

Constellation Brands (NYSE: STZ) is a leading international producer and marketer of beer, wine, and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Our mission is to build brands that people love because we believe elevating human connections is Worth Reaching For. It’s worth our dedication, hard work, and calculated risks to anticipate market trends and deliver more for our consumers, shareholders, employees, and industry. This dedication is what has driven us to become one of the fastest-growing, large CPG companies in the U.S. at retail, and it drives our pursuit to deliver what’s next.Every day, people reach for our high-end, imported beer portfolio anchored by the iconic Corona Extra and Modelo Especial, a flavorful lineup of Modelo Cheladas, and favorites like Pacifico, and Victoria; our exceptional wine brands including The Prisoner Wine Company, Robert Mondavi Winery, Kim Crawford, Schrader Cellars, and Lingua Franca; and our craft spirits brands such as Casa Noble Tequila and High West Whiskey.As an agriculture-based company, we strive to operate in a way that is sustainable and responsible. Our ESG strategy is embedded into our business and we focus on serving as good stewards of the environment, investing in our communities, and promoting responsible beverage alcohol consumption. We believe these aspirations in support of our longer-term business strategy allow us to contribute to a future that is truly Worth Reaching For.

Founded in 1945
Rochester, New York, USA
5.9K employees (497 in marketing)
82% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
130.4K
Monthly Google Ads Budget
$2.4K
Traffic Source Mix
Search
34.1%
Direct
52.5%
Referral
11.4%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~6K

Marketing Team

Marketing Team Size
456 (8% of company)
Median Career Experience
14 years
Median Tenure
5.2 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
Post IPO Debt, 11 months ago

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