Responsibilities

• The Director, Field Marketing localizes national programming to meet the needs of their local markets.
• This role serves as the area expert for the Champagne & Sparkling brands and acts as a liaison between Commercial Sales and Brand Teams.
• This role will work cross functionally to drive the strategy and priorities of the brands and commercial teams.
• Rolls Out Brand Programming at the Regional Level & Creates Local Programming: Localizes and adapts brand programming to market/account needs/distributors
• Manages brand programming activities, analyzes ROI to inform future activations, and develops local activity recaps
• Identifies opportunities for assigned brands that fit in the assigned area
• Partners with Brand Teams and Market Sales teams to generate innovative, high-impact local programming ideas to meet market needs. Inclusive of brand activation, local account opportunities, community connections, local influencers, etc.
• Manages A&P budget: identifies gaps/ opportunities/ risks, determines ROI of programs, makes recommendations to the state/market lead for alignment
• Liaises between Brand Teams and Sales Teams with the goals of driving both sales and brand equity
• Is viewed by Sales Teams as a strong partner that helps meet the sales goals for the year (with long term brand building in mind) and viewed as a strong partner by Brand teams in championing the brand and executing within guidelines

Requirements

• Education : Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.
• Location: based in Texas or Florida
• 10+ years trade marketing or creative marketing experience in wines and spirits, consumer packaged goods, or retail industries
• Strong business/commercial strategy experience. Strong sales experience with strategic orientation or strong marketing experience with commercial orientation, field marketing, planning, communications and influencing skills.
• Understanding and experience in working with luxury goods and events.
• Strong commercial/analytical skills required
• Deep knowledge of MHUSA portfolio, brand guidelines, & customer/consumer expectations
• Highly refined organizational skills and experience managing a substantial number of projects and details
• Ability to create meaningful partnerships with customers, distributor, and internal stakeholders
• Plans and prioritizes work to meet commitments aligned with organizational goals

Benefits

• Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs.
• Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage.
• Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave.
• Professional Development: opportunities for training and continuing education, tuition reimbursement.
• Employee Perks: Plum Benefits and Perkspot.