Responsibilities

• Uses a clear understanding of marketing principles toward new customer acquisition and existing prospect nurturing
• Hires, manages, and trains Marketing Managers effectively
• Employs the principles of database marketing to attract and track leads/prospects from response to sales
• Develops, implements, and measures division and community-level marketing plans including short and long-term strategies and tactics in support of sales goals
• Ensures adherence to Beazer brand standards, legal disclaimers, and all Marketing policies
• Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Monitors and manages Division Marketing budgets in conjunction with MMs, with direct accountability for CPL targets and marketing spend justification
• Partners closely with Division Sales leadership and NHCs to drive sales enablement — including Realtor/broker engagement strategies, community-level tools, and traffic conversion initiatives
• Ensures Marketing Managers are effectively overseeing New Home Information Managers (NHIMs), who play a critical role in sales enablement through appointment setting and delivering a high-quality customer experience; monitors NHIM performance as a key indicator of how marketing spend is converting at the community level
• Maintains consistent field presence through regular Division and community visits to assess needs, support MMs, and ensure marketing execution is aligned with sales priorities

Requirements

• Minimum of a Bachelor’s degree in Marketing or a related field is desired; appropriate experience will be considered
• 7–10 years of related Marketing experience
• Strong strategic and analytical skills with demonstrated ability to manage to CPL and performance metrics
• Strong leadership and team development skills
• Detail-oriented with exceptional organizational skills
• Ability to communicate persuasively, both orally and in writing
• Strong interpersonal and relationship-building skills, including with Sales and cross-functional partners
• Ability to work both independently and collaboratively
• Leads a metrics-based approach to marketing performance, with a focus on Cost Per Lead (CPL) accountability and budget efficiency across assigned Divisions
• Monitors and manages Division Marketing budgets in conjunction with MMs, with direct accountability for CPL targets and marketing spend justification

Benefits

• employee wellbeing and life-work balance, offering development opportunities, a flexible time-off program, and an industry leading parental leave policy.
• Beazer is committed to providing opportunities for advancement and aligning compensation with performance