Director, Fashion Communications at KARLA OTTO | New York City, NY | $100K/yr – $120K/yr

KARLA OTTO

Director, Fashion Communications

New York City, NY (On-site)

$100K/yr – $120K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Own luxury fashion PR by shaping strategy, leading campaigns, and expanding the client portfolio through high-profile events and media relations.

PR Strategy & Campaign Leadership: Develop and execute programs to elevate brand presence in luxury fashion.
Client Partnerships & Internal Messaging: Align PR activities with client goals and ensure cohesive brand communication.
Team Leadership & Events: Guide a high-performing team and manage flagship fashion events for seamless execution.

Job Description

Own luxury fashion PR by shaping strategy, leading campaigns, and expanding the client portfolio through high-profile events and media relations.

PR Strategy: Develop and execute innovative public relations strategies to maximize brand visibility in the luxury fashion sector.
Client Partnerships: Build and nurture strong relationships with clients, aligning PR activities with their vision and goals.
Campaign Leadership: Lead and coordinate PR campaigns, including press releases, media relations, and digital PR initiatives.
Team & Culture: Guide and mentor a dynamic team, promoting a culture of excellence, innovation, and continuous professional growth.
Events Management: Manage and oversee high-profile fashion events, ensuring seamless execution and brand alignment.
Internal/External Communications: Align internal communications with external PR strategies to ensure a cohesive brand message.
Market Intelligence: Monitor industry trends and competitor activities to inform and adapt PR strategies.
Stakeholder Relationships: Foster relationships with influencers, media, and other key stakeholders in the luxury fashion industry.
Budget Oversight: Oversee budget management for PR campaigns and events, ensuring optimal allocation of resources.
Brand Representation: Represent the brand at industry events, conferences, and meetings, enhancing the brand's network and reputation.

KARLA OTTO

WHO WE AREFounded in 1982, Karla Otto is a full-service brand-building agency, operating from fifteen cities across the globe, Milan, Paris, London, Munich, Dubai, Riyadh, Jeddah, New York, Los Angeles, Hong Kong, Beijing, Shanghai, Singapore, Tokyo and Seoul. WHAT WE DOKarla Otto’s service is unparalleled. Built on the founder’s pioneering spirit, discerning eye and intuition, our global team is dedicated to delivering work that expertly combines detail and local precision with large-scale impact.Blending the best of fashion, beauty, design, lifestyle, and arts & culture, we offer a panoramic view of opportunities and the ability to execute complex ideas.Our loyal network and unrivalled approach to culture and community enables us to take brands to brave new territories.CAREERSAt Karla Otto we are always interested in hearing from our industry's experts in Strategy, Creative, Talent, Experiences and Communication. If you are a driven to deliver excellence, agile and conscientious, as well as want to work with remarkable clients, please review our openings. THE INDEPENDENTSThe Independents is a global group of industry leaders across luxury and lifestyle, comprising Atelier Athem, Atelier LUM, Bureau Béatrice, Bureau Betak, Bureau Future, CTZAR, INCA, K2, Karla Otto, Kennedy, Kitten Production, Lefty, PRODJECT, Sunshine and The Qode. The collective is powerfully positioned to offer streamlined strategy, creative, talent, influencer marketing, experiences and communications services for leading brands across key territories. To find out more, please visit:http://www.the-independents.com/

Founded in 1982

London, England, GBR

485 employees (162 in marketing)

www.karlaotto.com