Director, External Communications

Charleston, SC (On-site)

$125K/yr – $170K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Lead external communications for Greystar Americas, owning strategy, media relations, and executive counsel to position the company as a market leader.

  • Must-have: 7+ years in external communications with real estate or financial services experience.
  • Standout: Established media relationships across trade, national, and consumer outlets.
  • Hands-on leadership and crisis readiness with proactive, calendar-driven strategy.

Job Description

Responsibilities

  • Build and leverage an established network of financial and real estate media contacts to generate proactive, high-quality coverage on key company priorities
  • Drive the external communications roadmap, leading the Americas external communications team in delivering a proactive communications strategy that aligns with enterprise priorities
  • Handle day-to-day press inbounds and support crisis communications efforts, including developing rapid-response messaging and ensuring consistent, accurate information is communicated across channels
  • Lead a proactive, unified US external communications strategy that connects to Greystar's broader global approach
  • Maintain and execute against a forward-looking external communications calendar, defining thought leadership topics, key messages, and spokesperson briefings that position Greystar as a market leader
  • Drive Greystar's LinkedIn strategy and support broader social media efforts, developing content and campaigns that build brand presence, amplify earned media coverage, and engage target audiences across investment management and real estate
  • Organize and support press interviews, media events and spokesperson briefings.
  • Represent Greystar at relevant industry groups, conferences, and events

Requirements

  • 7+ years of experience in external communications, with meaningful exposure to the real estate and/or financial services industry
  • An established network of media relationships across trade, national, and consumer outlets, with a track record of generating impactful coverage
  • Exceptional writing, messaging, and storytelling skills across formats and channels
  • Experience managing a team, with a collaborative approach to leadership
  • Comfort navigating large, complex organizations with multiple stakeholders and communications priorities
  • Ability to counsel and support senior leaders on communications strategies and messaging
  • A proactive, creative mindset with the ability to move quickly, adapt to shifting priorities, and deliver high-quality work under deadline
  • Familiarity with communications technologies including Microsoft Office 365, media monitoring platforms, newswires, and PR databases

Benefits

  • Competitive Medical, Dental, Vision, and Disability & Life insurance benefits. Low (free basic) employee Medical costs for employee-only coverage; costs discounted after 3 and 5 years of service.
  • Generous Paid Time off. All new hires start with 15 days of vacation, 4 personal days, 10 sick days, and 11 paid holidays. Plus your birthday off after 1 year of service! Additional vacation accrued with tenure.
  • For onsite team members, onsite housing discount at Greystar-managed communities are available subject to discount and unit availability.
  • 6-Week Paid Sabbatical after 10 years of service (and every 5 years thereafter).
  • 401(k) with Company Match up to 6% of pay after 6 months of service.
  • Paid Parental Leave and lifetime Fertility Benefit reimbursement up to $10,000 (includes adoption or surrogacy).
  • Employee Assistance Program.
  • Critical Illness, Accident, Hospital Indemnity, Pet Insurance and Legal Plans.
  • Charitable giving program and benefits.
  • Benefits offered for full-time employees. For Union and Prevailing Wage roles, compensation and benefits may vary from the listed information above due to Collective Bargaining Agreements and/or local governing authority.
Nicsa logo

Nicsa

Nicsa is a not-for-profit trade association that connects global asset & wealth management industry participants in order to develop, share, and advance leading practices. Our goal is to help the asset & wealth management industry meet the changing needs of their clients by aligning and educating industry participants through: - Formal education programs that provide collaborative insights from diverse perspectives - Interactive forums that allow members to exchange ideas and business solutions - Networking opportunities that connect members from all segments of the financial industry

Founded in 1962
Boston, Massachusetts, USA
48 employees (2 in marketing)

Traffic Signals

Monthly Visitors
4.4K
Traffic Source Mix
Search
30.5%
Direct
31.2%
Referral
24.9%
Social
11.5%
Paid
1.6%

Headcount Trend

Current headcount: ~48

Marketing Team

Marketing Team Size
2 (4% of company)