Director, External Communications

McLean, VA (On-site)

$140K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 8 days ago

Job Summary

Lead Clark’s external communications and media relations, owning strategy and execution across messaging, content creation, distribution, and executive readiness while coordinating with legal, operations, and leadership on sensitive issues.

  • Own media relations, issues management, and high-profile project communications.
  • Drive content creation, distribution strategy, and external marketing plans across channels.
  • Prepare leaders for media opportunities and maintain strong relationships with reporters and stakeholders.

Job Description

Responsibilities

  • Media Relations: Lead day-to-day media relations, including reporter engagement, media monitoring, response planning, briefing materials, and message development.
  • Issues Management: Support sensitive communications matters in close coordination with legal, operations, senior leadership, and outside advisors.
  • Complex Communications: Support and guide communications for high-profile, sensitive, or highly complex projects.
  • Discretion: Maintain confidentiality and sound judgment when working with sensitive business, client, project, or personnel information.
  • Creative Content Generation: Draft and edit compelling external materials, including press materials, statements, talking points, website copy, social content, and project narratives, continually pushing for innovative ways to tell Clark's story.
  • Technical Distribution Strategy: Drive the tactical distribution of content by applying a deep technical understanding of digital algorithms, SEO, LLM search behaviors, and platform analytics to ensure maximum visibility.
  • Marketing Strategy: Plan and manage Clark’s external marketing strategy across websites, media, social media, advertising, industry platforms, and other public-facing channels, utilizing data and creative insights to continually optimize campaign performance.
  • Narrative Building: Serve as a connector between Clark’s business and external audiences, translating company priorities, project milestones, and market activity into highly creative communications opportunities.
  • Strategic Planning: Develop external communications and marketing plans that support Clark’s business priorities, reputation, and brand visibility.
  • Executive Support: Prepare senior leaders and subject matter experts for media interviews, speaking engagements, panels, and other external opportunities.

Requirements

  • Bachelor’s degree in communications, journalism, public relations, marketing, public affairs, English, or a related field.
  • 10+ years of experience in external communications, media relations, public affairs, corporate communications, or a related field.
  • Strong writing and editing skills, including experience drafting statements, talking points, media responses, briefing materials, and other public-facing materials.
  • Demonstrated creative thinking and technical proficiency in modern content distribution (e.g., SEO, digital analytics, platform algorithms, and emerging tech).
  • Experience working directly with reporters and managing media inquiries.
  • Ability to turn complex business, technical, and project information into clear, compelling, and creative messages for external audiences.
  • Strong judgment, discretion, attention to detail, and ability to maintain confidentiality.
  • Comfortable in a hands-on role that requires both strategy and execution.
  • Strong organizational and time management skills, with the ability to manage multiple priorities under tight deadlines.
  • Alignment to Clark’s Standards of Excellence: Self-Motivated, Results Oriented, Adaptable, Team Player, Accountable, Ethical, Innovative, Resilient, Builds People / Teams and Followership, Sets Direction and Executes.

Preferred

  • Experience in construction, infrastructure, real estate, professional services, government contracting, B2B, or another complex project-based industry.
  • Experience with digital communications, social media strategy, website content, brand storytelling, integrated communications campaigns, and data-driven marketing.
  • Experience working with agency partners or outside communications advisors.
  • Familiarity with industry associations, conferences, trade media, or business/community stakeholder engagement

Benefits

  • The benefits include a comprehensive benefits package including health/dental/vision benefits, paid time off, retirement/401k, and Company Contribution plan. Additional benefits include life insurance, commuter benefit, short & long term disability, fitness reimbursement, FSA, tuition reimbursement, back-up daycare, tutoring & family support benefits, EAP/Work-Life assistance, and a holiday contribution program.
Clark Construction Group, LLC logo

Clark Construction Group, LLC

3.9 Glassdoor

Clark Construction Group is one of the largest building and infrastructure companies in the United States.Our portfolio spans every major building market, from public to private, corporate to cultural, education to entertainment, and the infrastructure connecting it all – power, transit, water, and roadways. Since 1906, we’ve been delighting and delivering value to our clients and project partners, providing diverse opportunities for our team, and strengthening the communities where we live. With offices strategically located across the country, we pride ourselves on being a local builder with national reach.

Founded in 1906
Utah, USA
4.7K employees
74% recommend to a friend
82% CEO approval

Salaries

Posted range

$140K/yr – $200K/yr

Taken straight from the job posting.

See all Clark Construction Group, LLC salaries

Marketing Team

Median Tenure
3.7 years
Marketing Roles Posted (Last 30 Days)
3

Traffic Signals

Monthly Visitors
49.3K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
50.8%
Direct
42.4%
Referral
5.2%
Social
0.8%
Paid
0.6%

Headcount Trend

Current headcount: ~4.7K

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Director, External Communications

Clark Construction Group, LLC · McLean, VA · On-site