Director, Experience Strategy

New York City, NY (On-site)

$107K/yr – $171K/yrDirector/Executive5+ years expFull time

Posted 7 weeks ago

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Job Summary

Own digital strategy for health clients by turning patient needs and market insights into actionable, investable plans across web, social, CRM, TV, and service design.

  • Lead insight driven strategies and defend investment with market trends, audience data, and past campaign performance.
  • Coordinate cross functional teams from concept to handoff on websites, social/CRM programs, TV impact, and experience design initiatives.
  • Spot opportunities with existing clients and shape new business presentations to win follow ups.

Job Description

Responsibilities
  • Manage a client relationship as a key member of the agency strategy team
  • Partner on new business presentations
  • Uncover opportunities for new projects with existing clients
  • Serve as the subject matter expert on digital experience trends and best practices in developing innovative content and strategies based on patient needs, behaviors, and expectations
  • Demonstrate the ability to process and understand our client’s category and their brand and business goals
  • Lead the development of insight driven digital strategies for assigned clients and new business development; provide sound business justification for investment (based on market trends, audience insights, past campaign data, and past experience)
  • Lead agency teams to ensure successful project development and handoff
  • Consumer websites
  • Social and CRM programs
  • Television commercials and the impact to the digital experience
Requirements
  • BA/BS Degree (a graduate degree in relevant area is a plus)
  • 5-7 years digital consulting or strategy experience preferably in an agency setting
  • Willing to do what it takes to be the best – someone the team can depend on
  • Exceptional writing, communication and presentation skills (particularly with Microsoft PowerPoint)
  • Proven ability to successfully work with and guide senior& junior-level clients and internal Agency teams
  • A mastery of digital marketing tactics including web, email, social media, and mobile
  • Strong familiarity with emerging digital trends and technologies
  • Highly self-motivated and self-driven
Benefits
  • Medical coverage
  • Dental
  • Vision
  • Disability
  • 401(k)
  • Parental and family care leave
  • Family forming assistance
  • Tuition reimbursement
  • Flexible time off
Saatchi & Saatchi Health logo

Saatchi & Saatchi Health

Saatchi & Saatchi Health pertenece a Publicis Healthcare Communications Group, el grupo internacional más importante de comunicación en salud.Somos Salud al 100%, multidisciplinar, global y con el expertise adquirido durante los más de 40 años de trayectoria de nuestra compañía en España.Saatchi & Saatchi Health fusiona tres pilares básicos en cada proyecto que desarrolla:Creatividad: Cambiamos actitudes, cambiamos vidas. Podemos comunicar los beneficios saludables de un antibiótico o de un agua mineral; transmitir mensajes rigurosos a profesionales sanitarios; enseñar al paciente a cuidarse mejor... pero sólo con creatividad seremos capaces de emocionar al público hasta moverle a la acción.Ciencia: El valor de la credibilidad. Localizamos, obtenemos y generamos evidencia científica, convirtiéndola en la base de mensajes relevantes que aportan credibilidad a las marcas.Tecnología: Tenemos la visión, tenemos las herramientas. Estamos permanentemente conectados y sabemos qué dirección deben tomar las estrategias digitales y cómo la tecnología juega un papel clave para desarrollar experiencias únicas a través de la comunicación.Reforzamos las estrategias de nuestros clientes, tanto del sector salud como de gran consumo, a nivel nacional e internacional y siempre desde la óptica health.

L'Hospitalet de Llobregat, Catalonia, ESP
6 employees (3 in marketing)

Headcount Trend

Current headcount: ~6

Marketing Team

Marketing Team Size
2 (33% of company)
Marketing Roles Posted (Last 30 Days)
4