Director, Events Marketing Strategy

USA (Remote)

$120K/yr – $160K/yrDirector/ExecutiveFull time

Posted 7 weeks ago

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Job Summary

Own a globally scaled events program with revenue and pipeline outcomes, shaping brand-rich experiences and ensuring tight GTM integration with Brand, Growth Marketing, and Commercial leads.

  • Own end-to-end events strategy and portfolio, including execution, performance measurement, and optimization across markets.
  • Set budgets, forecasts, profitability, and drive sponsorship and ticketing revenue while maintaining brand control.

Job Description

Responsibilities

  • Set and lead a commercially driven global events strategy that delivers revenue growth, pipeline contribution, and brand value.
  • Own the end-to-end events portfolio, with clear accountability for strategy, execution, performance measurement, and optimization, including senior-level internal events.
  • Bring strong financial discipline across the events portfolio, with accountability for budgeting, forecasting, cost control, and profitability.
  • Define and embed a cohesive brand strategy for events, ensuring consistent, high-impact brand expression across markets and audiences.
  • Shape event agendas and speaker strategy by identifying high-value industry voices, partnering with speakers on content and preparation, delivering a strong on-site speaker experience, and building long-term relationships that enhance the quality and influence of our events.
  • Develop engaging content ideas and agendas for internal events that align to business priorities, support leadership objectives, and create a high-quality experience for attendees.
  • Develop and monetize event propositions, owning all revenue streams including sponsorship, ticketing, and any partner investment.
  • Ensure events are fully integrated into the go-to-market strategy, working closely with Brand & Content, Growth Marketing, and Commercial Marketing Leads to drive demand and pipeline outcomes.
  • Establish and report against clear performance metrics, including revenue, margin, sponsorship yield, brand impact, and ROI.
  • Set the standard for operational excellence across the full event lifecycle, ensuring planning, delivery, and follow-up are executed with rigor and consistency, and that the attendee experience reflects the quality of the JD Power brand at every stage.
  • Lead and develop a high-performing events team and partner ecosystem, ensuring best-in-class delivery.
  • Provide strong strategic leadership to the team, setting a clear vision, raising the bar on performance, and ensuring priorities, accountability, and outcomes are aligned to business goals.
  • Build and develop a high-caliber team, with a strong focus on growth, succession, and capability building to meet both current priorities and future business needs.
  • Create an environment of high-performance and continuous development through coaching, clear expectations, timely feedback, and meaningful stretch opportunities.
  • Foster a collaborative, enterprise-minded culture that encourages ownership, innovation, and shared accountability for delivering commercial impact.

Requirements

  • Experience in commercially successful, brand-led events with clear revenue and ROI outcomes.
  • Strong commercial acumen, with strong financial discipline and experience managing complex budgets and revenue targets.
  • Demonstrated ability to translate brand strategy into compelling narratives and experiences that influence perception and behavior.
  • Excellent stakeholder management and negotiation skills, with the ability to influence at senior level.
  • Ability to manage multiple high-value programs in a fast-paced environment while maintaining financial and brand control.
  • Commercially minded, results-driven, and focused on delivering high-impact, on-brand experiences that support business growth.
JD Power logo

JD Power

4.1 Glassdoor

J.D. Power is a global leader in consumer insights, advisory services and data and analytics. A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence on customer interactions with brands and products for more than 50 years. The world's leading businesses across major industries rely on J.D. Power to guide their customer-facing strategies.

Founded in 1968
Troy, Michigan, USA
1.8K employees (124 in marketing)
93% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$310.4K
Traffic Source Mix
Search
60.4%
Direct
29.5%
Referral
9%
Social
0.6%
Paid
0.3%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
100 (6% of company)

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