Responsibilities

• Own the national/regional field marketing strategy aligned to revenue targets against
• Plan and execute Intrado-hosted events (user conferences, executive dinners, roadshows, workshops) and national – tier 1 third-party sponsorships (trade shows, industry conferences)
• Oversee a team of field and event marketers that will partner closely with Sales to prioritize markets, accounts, and pipeline goals across all lines of business
• Develop a comprehensive integrated campaign program that extend event impact before, during, and after
• Manage the events and field marketing budget, including vendor negotiations and contracts
• Define and track KPIs: pipeline sourced/influenced, attendance, conversion, and ROI
• Manage event logistics, production, and vendor/agency relationships
• Collaborate with Product Marketing, Brand, and Sales on messaging and content
• Coordinate with Field Marketing Managers to build and execute Accounts-Based Marketing plans across all lines of business
• Align with our partner ecosystem to integrate targeted field programs for key accounts to amplify reach, engagement, and pipeline impact

Requirements

• 8+ years of B2B marketing experience; 4+ years managing field or events programs
• 2+ years in a people management role
• Proven track record of building pipeline through events and field programs
• Experience managing large budgets, remote team members and complex, multi-city or global programs
• Strong cross-functional leadership and executive communication skills
• Proficiency with Salesforce, marketing automation (Salesforce/HubSpot), and event platforms (Cvent, Popl)
• Ability to travel 25–40% as needed

Preferred

• Experience with flagship user conferences or large-scale owned events
• Background in SaaS, cloud, or enterprise technology
• Familiarity with ABM platforms (Demandbase, 6sense)

Benefits

• medical, dental, vision, life and disability coverage, paid time off, a 401(k) retirement plan, and several that go above and beyond – paid parental leave, access to a robust library of personal and professional training resources, employee discounts, critical illness, hospital indemnity, access to legal support, pet insurance, identity theft protection, an EAP (Employee Assistance Program) that includes free mental health resources/support, and more!