Responsibilities

• Own and evolve Impact’s full-funnel event strategy, aligning the annual events calendar to revenue goals, segment priorities, and marketing objectives.
• Lead, coach, and develop the events team while establishing scalable processes, playbooks, and best practices that improve execution quality and team efficiency.
• Partner with the CMO and leaders across Sales, Demand Generation, Content, Design, Media, Marketing Operations, RevOps, Customer Success, and executive leadership to connect event investment to pipeline and growth priorities.
• Plan and oversee internal and external programs, including trade shows, executive roundtables, VIP client events, customer and partner events, demand-generation roadshows, webinars, virtual programs, sales kickoffs, and company events.
• Design integrated pre-event and post-event digital campaigns, including ABM outreach, personalized audience targeting, multi-touch promotion, persona-based lead nurture, on-demand content promotion, and sales follow-up plays.
• Develop and manage ABM nurture programs tied to event cohorts, funnel stage, persona, and priority accounts to accelerate pipeline velocity.
• Own event-level lead targets and reporting frameworks that track registrations, attendance, engagement, MQLs, opportunities, pipeline contribution, and revenue influence.
• Ensure proper CRM hygiene, lead routing, dashboarding, and post-event analysis so senior stakeholders have clear visibility into event performance and ROI.
• Manage the events budget, including forecasting, tracking, purchase orders, invoice reconciliation, vendor relationships, venue relationships, contract negotiations, financial reporting, and event technology partners.
• Identify cost efficiencies without compromising event quality, attendee experience, or business impact.

Requirements

• 8+ years of experience in event marketing, field marketing, or a related marketing function, including at least 3 years in a leadership or management role.
• Demonstrated experience building full-funnel event strategies that include pre-event promotion, audience targeting, post-event nurture, and measurable pipeline impact.
• Proven ability to own and achieve event-sourced lead generation targets, including MQLs, pipeline contribution, and revenue influence.
• Experience managing internal and external events at scale, including trade shows, executive programs, hosted events, partner programs, webinars, and virtual events.
• Hands-on experience with CRM platforms such as Microsoft Dynamics or Salesforce for lead tracking, reporting, routing, and pipeline attribution.
• Experience with HubSpot or similar marketing automation platforms for event messaging, email automation, and lead nurture campaigns.
• Strong vendor, venue, contract, budget, purchase order, and invoice management skills.
• Exceptional project management skills with the ability to manage multiple programs, stakeholders, timelines, and priorities at once.
• Strong executive presence and communication skills, including comfort presenting performance updates and recommendations to senior leadership.
• Working knowledge of AI-enabled tools and a willingness to use AI thoughtfully to improve speed, quality, personalization, and reporting across event workflows.

Benefits

• 5-year Tiffany & Co. Gift Card, 10-year Custom Rolex, 20-year $20,000 Check incentive rewards
• Valuable time off with up to 20 days of PTO, 7 Paid Sick Days, 12+ paid holidays, and Paid Parental Leave
• Development and growth opportunities with on-going training & continued education reimbursement
• 401(K) & retirement plans with complimentary financial advisory services
• Comprehensive health, disability, life, dental, and vision plans