Responsibilities

• Develop and deliver multi-channel campaigns to increase awareness, engagement and growth for BIO events including:
• Tactical development of messaging, design and deployment for email campaigns, with promotions being in-market for several BIO events at one time.
• Continuous improvement of event marketing campaigns through testing email structure, timing, audience targeting, landing pages, and messaging.
• Frequently monitor registration quantity/quality and adjust marketing promotions to ensure BIO meets its attendance and revenue targets.
• Segmentation of BIO database to identify opportunities for targeted messaging.
• Analysis to measure effectiveness, performance, and ROI for executed campaigns and pivoting if necessary.
• Work with Event Marketing and Brand Experience colleagues to ensure website copy aligns with current promotions.
• Responsible use of AI tools in accordance with BIO’s AI Policy.
• Collaborate with external partners and affiliates where applicable to maximize the scope and reach of campaigns.
• Overall project , timeline , and workflow management.

Requirements

• Bachelor’s degree required
• 5+ years in direct marketing for large, multi-faceted B2B events, preferably at a trade association
• 2+ years of management experience including supervising and mentoring at least one direct report, overseeing their projects and managing their workload, professional development, and annual goals
• Strong copywriting skills
• Hands-on technical capability with HubSpot
• Experience with list segmentation and targeted messaging
• Ability to nimbly make marketing decisions based on data
• Comfort in working with various stakeholders across the organization with professionalism while achieving the deadlines and goals of the Event Marketing and Brand Experience team
• Visual and verbal presentation skills to present data clearly and effectively
• Proficiency in Microsoft Office Suite, especially Microsoft Excel

Preferred

• Working knowledge of graphics programs like Adobe Creative Suite and Adobe PDF is a strong plus
• Employ new HubSpot features when applicable and stay current on global email marketing trends.