Director, Enterprise SEO & AEO at Covista | Columbia, MD | $120K/yr – $211K/yr

Covista

Director, Enterprise SEO & AEO

Columbia, MD (Hybrid)

$120K/yr – $211K/yrDirector/Executive8+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the enterprise SEO and AI discovery strategy while building a scalable technical foundation and cross-functional alignment that fuels visibility in AI driven search and traditional search results.

Enterprise SEO & AEO: Own the strategy and a unified roadmap balancing quick wins with long term AI visibility.
Technical enablement: Embed SEO into platform architecture, crawlability, schema and semantic AI readiness across CMSs.
AI discovery activation: Define AI and LLM visibility KPIs, drive entity optimization, and run ongoing learning as AI discovery evolves.

Job Description

Enterprise Search Strategy & Vision: Identify priority degree programs and topic areas and lead strategies to grow organic share and visibility within an increasingly competitive search and AI discovery landscape
Define and own the enterprise SEO and AEO strategy, setting a clear vision for how our brands appear across search engines, AI overviews, and answer engines
Build and maintain a unified roadmap that balances near-term performance with long-term innovation and evolving discovery behaviors
Establish success metrics and reporting that reflect both current organic performance and emerging AI-driven visibility
Own Technical SEO & Platform Enablement: Partner with Engineering, Product, IT and Web teams to embed SEO best practices into platform architecture, including crawlability, indexation, internal linking, site architecture, performance, UX, accessibility compliance, AI bot analysis and retrieval methods that power modern search and answer engines
Guide structured data, schema strategy, semantic SEO and entity modeling to support both traditional and AI-driven search
Influence platform and CMS decisions to ensure discoverability, scalability and speed to market
Directly evaluate and troubleshoot technical SEO issues, using data and platform insights to identify root causes and drive resolution
Advance AI Search & Answer Engine Visibility: Develop frameworks for answer engine optimization (AEO) and AI search readiness, including structured content, authoritative signals and entity-based visibility
Drive content strategy in partnership with editorial and content teams, with a focus on entity optimization, topical authority, and structured content that improves visibility across search engines and AI‑generated answers

Covista

Samen met u meerwaarde zien en realiseren!Covista is een onafhankelijk adviesbureau actief in operationeel management.Consultants met ruime ervaring zoeken samen met u naar pragmatische en werkbare oplossingen.Missie: "Op een duurzame wijze meerwaarde realiseren door het leveren van professionele en geëntegreerde coaching en advies op het gebied van strategie, programma- en projectmanagement, procesmanagement, operationele uitmuntendheid, performantie- en risicomanagement."

Founded in 2011

2 employees

www.covista.be