Responsibilities

• Lead go-to-market for new product launches and feature announcements to existing enterprise partners and prospects
• Develop positioning and messaging that holds up in front of sophisticated, risk-averse financial services buyers
• Own the narrative and proof points (case studies, ROI data, reference customers) that sales and partnerships teams pull from in every deal
• Track competitive landscape and translate it into usable sales intelligence
• Build out our content to support overall company narrative and product positioning and messaging (e.g. PR, newsletters, webinars, whitepapers, blog posts)
• Ensure that our company website accurately and persuasively conveys our core value props for key audiences
• Partner with the Chief Commercial Officer to build out reusable assets for the enterprise sales toolkit: pitch decks, ROI/business case templates, competitive battlecards, objection-handling guides, security/compliance one-pagers
• Collaborate with AEs and deal teams on active large-logo opportunities, tailoring 1:1 materials for specific buying committees or enterprise opportunities
• Build 1:1 or 1:many ABM plays for key target accounts that help shorten deal cycles and remove key friction points
• Run a lean, high-ROI events calendar: industry conferences (e.g., fintech, retirement/wealth), executive dinners, partner co-marketing events

Requirements

• 7-10+ years in B2B marketing with depth in product marketing or building go-to-market programs for complex enterprise sales motions
• Familiar with a high-ACV, enterprise sales motion and has previous experience selling to or marketing to large, regulated buyers such as financial services, insurance, healthcare, or enterprise HR/benefits are strong analogs
• Sharp writer and storyteller who can turn complex product detail into something our buyers will actual read
• Fluent in the modern GTM stack and comfortable recommending new tools as needs evolve (e.g., Clay for data enrichment/workflows, Profound or similar for AI-search visibility, plus core CRM/marketing ops tools)
• Previous experience at an early-stage, high-growth startup a plus
• Bonus points: background in retirement, wealth management, RIA/advisor, or benefits/401(k) space, or experience marketing to financial advisors specifically

Benefits

• Medical, dental, and vision insurance, with 100% premium covered for employees and 50% for dependents
• 401(k) plan access
• Unlimited paid time off
• 12 weeks of fully-paid parental leave