Director, Enterprise Creator and New Media (Contract)

New York, USA (Hybrid)

$155K/yr – $165K/yrDirector/Executive8+ years expContract

Posted 3 months ago

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Job Summary

Lead the NYT’s creator strategy across news, games, and sports, aligning editorial integrity with creator partnerships and new platforms.

  • Own and evolve NYT creator strategy across spaces, coordinating with product, newsroom, and marketing.
  • Must-have: 8+ years of social media and creator experience.
  • Standout: Lead enterprise-wide activations with editoral integrity and brand safety.

Job Description

Responsibilities

  • Vision & Strategy - Evolve our news, games and sports creator strategies to reflect the distinct audiences and norms of each space, while building our first enterprise‑wide approach to creator engagement.
  • Vision & Strategy - Partner with marketing and communications to advocate for new media efforts as essential brand and trust levers, expanding how The Times works with a diverse network of creators.
  • New Media - Lead the thoughtful integration of creator‑led content and latest digital platforms into our marketing and communications plans, ensuring they promote the strength and integrity of our journalism.
  • New Media - Identify meaningful new media opportunities and pilot approaches that reach new audiences without compromising our standards.
  • New Media - Balance enterprise‑wide priorities with a deep focus on product‑specific storylines and launches.
  • Stakeholder Management & Leadership Communications - Be an internal subject‑matter expert on new media and creators and act as the day‑to‑day contact for product, newsroom, marketing and communications leadership.
  • Stakeholder Management & Leadership Communications - Translate external trends, audience intelligence and shifts in the media landscape into thoughtful, relevant insights for senior partners.
  • Relationship Management - Oversee creator strategy, brief development, content review, risk mitigation and relationship management to ensure agreement on The Times's editorial and brand‑safety standards.
  • Relation ship Management - Represent relevant creator perspectives and interests to our teams.
  • Execute New Media Activations & Initiatives - In partnership with creative agencies and our communications, marketing and product teams, advise on and implement creator and new media workstreams within your product portfolio, ensuring consistency and coordination across the enterprise.

Requirements

  • 8+ years of social media and creator experience
  • Experience managing creator programs
  • Experience pivoting and prioritizing, from presenting to senior leadership to working through the granular details of project execution.
  • Experience diplomatically navigating complex team member relationships
  • An affinity for publishing and the ability to safeguard the user experience and editorial integrity while pursuing impactful partnerships.

Nice To Have

  • Experience in Editorial or Publishing

Benefits

  • Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
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The New York Times

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The New York Times is powered by the idea that independent, deeply reported journalism fuels a healthy and engaged society. Our reporters, columnists, editors, engineers, designers, data analysts, developers and marketers breathe life into the most important topics of our time and tell stories that might otherwise go untold. Whether bringing new truths to light with our reporting, building innovative products that deliver a best-in-class digital experience, or analyzing data to understand how we can best serve our readers, our people power the world’s top destination for journalism. Working at The Times means envisioning and developing the future of journalism. Bring your passion, perspective and experience and join us as we seek the truth and help people understand the world. Check out our career opportunities (nytco.com/careers) and follow our page to connect with Times employees, journalists and readers.

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