Responsibilities

• Translate internal and external insights into strategic, prioritized content roadmaps (content gaps, opportunities, mitigation of inconsistent/outdated answers, etc.)
• Create frameworks for prompt optimization, structured data enrichment, content readability by AI engines, and Authority S
• Build content systems structured for LLM discovery, improving agent understanding and supporting optimization loops
• Partner with Marketing, Product, Communications, UX Design, Data Science, Legal, and Servicing teams to drive a cohesive approach to both marketing and servicing applications.
• Own the enterprise insights “spine”- the taxonomy of intents, targets, topics, behaviors, citation tracking approaches, which can be translated into prioritized recommendations for implementation.
• Support “source of truth” mapping, provide governance around what types of content should leverage different distribution mechanics
• Coordinate experimentation across centralized and brand-level execution
• Partner with UX Design and Research teams to develop journey, prompt, and thematic studies and insights to inform content strategy
• Evolve and expand enterprise AEO insights partnerships in an enterprise hub-and-spoke model, allowing for empowered, self-service capabilities for LoB partners, while providing consistent operating guardrails.
• Continuous horizon scanning to assess evolution of influential content in third party ecosystem (i.e. media, social, paid search, PR, etc.)
• Content operations governance, including editorial planning and calendarization, workflows, and standards
• Publish and run templates, trainings, and playbooks across enterprise as required
• Lead a team of managers and analysts in the delivery of the Agentic Content strategy

Requirements

• 7+ years of experience in enterprise-scale content strategy, content operations, or SEO/AEO leadership in a complex matrixed organization
• Technical fluency around structured content
• Strong analytical, problem-solving, and communication skills
• Proven success in program management across complex, multi-stakeholder environments
• Ability to translate technical and emerging search capabilities into business impact and enterprise readiness
• Exceptional collaboration and influencing skills across marketing, technology, and analytics organizations
• Demonstrated ability to drive governance frameworks and best-practice adoption across diverse markets and business lines

Preferred

• AI/Tech-Driven Search Strategy experience preferred
• Experience in industries where content and merchandising is critical

Benefits

• Competitive base salaries
• Bonus incentives
• 6%25 Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities