Responsibilities

• Set and govern the employee value proposition (EVP) and employer brand strategy, with authority to approve or veto campaigns, messaging and activations that risk misrepresenting Edward Jones - guiding consistent, differentiated brand expression from the careers site to sponsorship events and everywhere in between
• Direct multichannel, multisegment talent marketing strategies across all major recruiting lines - experienced financial advisors, career changers, technology, executive and home office - translating workforce priorities and competitive intelligence into integrated, multi-year activation plans that shape Edward Jones' long-term talent competitiveness
• Govern a multimillion-dollar talent marketing portfolio with independent authority to reallocate capital across paid, owned and earned channels based on performance data, reducing cost-per-hire and improving candidate quality while setting optimization standards for agency and vendor partners
• Own the vision, roadmap and performance outcomes for the full digital candidate experience ecosystem, with direct accountability for UX, conversion rate optimization (CRO) and search/AI optimization - and responsibility for ensuring sourcing insights and candidate journey data continuously inform enterprise marketing strategy
• Build and lead a multidisciplinary team of 16 across employer brand, growth marketing, digital experience, sourcing, analytics and recruiter enablement - developing leaders, establishing a culture of data-driven innovation and advancing AI-enabled marketing and sourcing capabilities across the function
• Drive cross-functional alignment and integrated planning across Enterprise Brand and Marketing, Talent Acquisition, HR, PR/communications, Legal and Finance; own the enterprise Talent Marketing Measurement Framework - including KPI taxonomies, attribution models and executive reporting - to guide capital stewardship and strategic decisions with multi-year implications

Requirements

• Bachelor's degree or equivalent experience
• 10+ years of progressive experience in talent marketing, employer branding or recruitment marketing, including:
• Deep knowledge of performance marketing channels including paid media, social, owned and search
• Demonstrated experience in marketing analytics, attribution modeling and funnel optimization
• Proven ability to lead cross-functional teams in a matrixed organization and manage agency and vendor relationships at scale
• Experience managing multimillion-dollar marketing budgets and allocating capital across programs and channels

Preferred

• Experience with marketing technology ecosystems (CRM, programmatic media, sourcing platforms)
• Background in UX/CRO, digital product strategy or careers site ownership
• Financial services or regulated industry experience
• Graduate degree in marketing, communications or a related field

Benefits

• Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage.
• Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates.
• Edward Jones offers a 401k retirement plan, and tax-advantaged accounts: health savings account, and flexible spending account.
• Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism.
• Associates may be eligible for bonuses and profit sharing.
• All associates are eligible for the firm's Employee Assistance Program.