Director of Ecommerce at Set Active | Beverly Hills, CA

Set Active

Director of Ecommerce

Beverly Hills, CA (On-site)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 months ago

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Job Summary

Drive ecommerce strategy and leadership for SET Active’s DTC channel, aligning Shopify Plus, tech, and CX to revenue targets.

Own ecommerce strategy and cross‑functional execution across internal teams and external partners
Must-have: 6-8+ years in consumer ecommerce with DTC P&L ownership and Shopify/Plus
Standout: Direct P&L ownership with roadmap leadership across marketing, operations, and dev partners

Job Description

Responsibilities

Own the ecommerce strategy and roadmap, aligning site, tech stack, and digital experience to annual revenue, margin, and growth targets.
Lead ecommerce forecasting, budgeting, and monthly/quarterly business reviews; translate performance into clear recommendations for leadership.
Define and track target KPIs (traffic, conversion, AOV, UPT, CAC/LTV, contribution margin) and ensure the team and partners are focused on the highest‑impact initiatives.
Manage, coach, and develop the Ecommerce Manager (and any future coordinator/junior roles), providing clear goals, feedback, and growth paths in line with HR and leadership SOPs.
Partner with HR to align the role and team structure to the broader org design, define interview panels, and participate as hiring manager for all ecommerce roles.
Build a high‑performance, highly collaborative culture across internal ecommerce, marketing, CX, operations, and external agency partners.
Provide strategic direction for the Shopify Plus site, while the Ecommerce Manager owns day to day execution (SKU setup, merchandising, content, QA, PDP hygiene).
Set standards for onsite experience (navigation, collections, search, PDPs, size guides, content modules, upsell/cross‑sell) and approve major updates and new templates.
Oversee the ecommerce launch calendar and ensure alignment with marketing, operations, and CX so that inventory, messaging, and site builds are coordinated.
Serve as primary owner of the external development agency relationship: set scope, prioritize backlogs, approve SOWs, and ensure delivery against timelines and KPIs.
Translate business goals into clear technical requirements for the dev agency and internal stakeholders (ie new features, performance optimizations, integrations).
Own the ecommerce tech stack strategy (Shopify Plus, apps, integrations, analytics, experimentation, loyalty, subscriptions), ensuring scalability, stability, and a manageable backend for the internal team.
Own alternative ecommerce/social commerce channels like TikTok Shop.
Own major ecommerce development initiatives end-to-end, including full website rebuilds, replatforming efforts, and the development and integration of new digital experiences such as mobile apps, custom loyalty or membership programs, and third-party platforms.
Partner with marketing to align paid media, email/SMS, SEO/GEO, and onsite experience, ensuring cohesive campaigns and measurable impact on revenue.
Lead experimentation and CRO strategy (A/B tests on landing pages, PDPs, checkout, merchandising, promos), with the Ecommerce Manager executing and reporting tests.
Own ecommerce analytics: define the reporting framework, ensure accurate tracking (GA / analytics stack), and manage up and out by providing insights to leadership and cross‑functional teams.
Partner with customer service to monitor customer feedback, identify friction points, and prioritize fixes and enhancements across the funnel.
Stay current on competitive landscape, ecommerce best practices, and Shopify ecosystem developments; proactively identify opportunities for innovation.
Ensure the site is continuously tested and optimized across devices and customer segments, with accessibility and performance standards met or exceeded.

Requirements

6-8+ years in ecommerce, with meaningful experience leading DTC ecommerce for a consumer brand; prior ownership of an ecommerce P&L strongly preferred.
Demonstrated leadership managing both internal teams (ecomm managers/coordinators) and external agencies or development partners.
Deep experience with Shopify or Shopify Plus, ecommerce analytics, and core marketing channels (paid social/search, email/SMS, SEO, onsite merchandising).
Highly analytical and data driven with strong commercial acumen; comfortable building forecasts, business cases, and performance readouts for executives.
Strong cross‑functional communication skills and ability to influence at the leadership level while still rolling up sleeves in a fast‑paced, high‑growth environment.
Experience in fashion, beauty, or lifestyle DTC is a plus.

Preferred

Experience in fashion, beauty, or lifestyle DTC is a plus.

Set Active

3.0 Glassdoor

At SET, we blur the line between form and function, because we believe that no one should ever have to choose. Whether you’re going to the gym, going out, or you’re just a go getter — you can think of us as your everyday activewear, elevated. We’re a community first and a brand second. Connected by our love for all things active, we live to create what you want, because we’re at our best when you feel yours. Carefully crafted using our proprietary fabrics, SCULPTFLEX and LUXFORM, our activewear is equal parts comfort and compression, giving you the ultimate support and superior confidence for an active lifestyle. In addition to our activewear, we have a range of unisex SET sweats. Color-coordinated and as chic as they are cozy, they’re the perfect counterpart to mix and match. Always available in our core color Onyx, we also release select limited edition colorways that are curated thoughtfully to serve as your effortless, everyday staples. Style our activewear together, mix it up with our sweats, or create a look that’s uniquely you. From day to night, you’re SET.

Founded in 2018

Los Angeles, California, USA

69 employees (16 in marketing)

www.setactive.co

50% recommend to a friend