Responsibilities

• Develop and execute the ecommerce growth strategy to drive revenue, profitability, customer acquisition, retention, and overall business performance.
• Own the ecommerce roadmap, including promotional planning, site merchandising strategy, product launches, customer journey optimization, personalization initiatives, and onsite experience enhancements.
• Oversee the daytoday operation of the ecommerce business, ensuring the Shopify platform delivers a bestinclass customer experience.
• Partner with Merchandising and Creative teams to align product assortments, promotions, content, and storytelling with business goals and seasonal priorities.
• Continuously identify opportunities to improve conversion rate, average order value, customer lifetime value, and overall site performance.
• Own the ecommerce P and L and overall ecommerce budget, including marketing spend, technology investments, agency fees, and platform costs.
• Lead forecasting and financial planning for ecommerce revenue, customer acquisition, retention, and profitability.
• Monitor and report on key ecommerce and marketing KPIs, including revenue, traffic, conversion rate, average order value, customer acquisition cost, ROAS, customer lifetime value, and product performance.
• Utilize analytics, customer insights, and performance data to identify growth opportunities and inform strategic decisionmaking.
• Provide regular reporting and recommendations to senior leadership regarding business performance, risks, and opportunities.