Director of Ecommerce

Plainview, NY (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Drive GOAT USA's eCommerce & digital strategy across DTC and wholesale, guiding platform, SEO, and team execution to grow sales and optimize customer experience.

  • Own end-to-end eCommerce strategy and platform execution across DTC and B2B.
  • Must-have: 10+ years in eCommerce with leadership in apparel or lifestyle and Shopify/Shopify Plus.
  • Standout: Hands-on execution and building a high-performing cross-functional digital team.

Job Description

Drive GOAT USA's eCommerce & digital strategy across DTC and wholesale, guiding platform, SEO, and team execution to grow sales and optimize customer experience.

  • Own end-to-end eCommerce strategy and platform execution across DTC and B2B.
  • Must-have: 10+ years in eCommerce with leadership in apparel or lifestyle and Shopify/Shopify Plus.
  • Standout: Hands-on execution and building a high-performing cross-functional digital team.
GOAT USA logo

GOAT USA

4.8 Glassdoor

GOAT USA is a dynamic and rapidly growing lifestyle and apparel brand founded in 2016 by childhood friends and co-founders Dylan McLaughlin, Rich Alfaro, and TJ Cristina. Inspired by the popular phrase “GOAT” or “Greatest of All Time,” the brand set out to bring this iconic expression to life through fashion, with its signature logo, Chuck the GOAT, at the heart of the brand’s identity. What started as a small idea in the basement of Rich’s grandfather has blossomed into a national sensation.From the very beginning, GOAT USA was built on a foundation of energy, passion, and a relentless drive to connect with people. By hitting the road and introducing themselves at live events such as street fairs, youth sports tournaments, and concerts, the team cultivated a loyal fan base and quickly grew its presence across the country.In just a few short years, GOAT USA has transformed into a thriving business that ships hundreds of orders nationwide daily. The brand has evolved from its initial lineup of t-shirts and hoodies to a comprehensive apparel collection catering to every member of the family.Today, GOAT USA boasts nine retail locations and a growing wholesale network that spans over 45 states. The brand’s message, "ordinary people do extraordinary things," resonates deeply with its passionate community, inspiring others to reach for greatness in all that they do. As the brand continues to expand and elevate its presence, the GOAT USA team is more focused than ever on climbing to the top of the apparel industry.With a culture of inclusivity and a strong commitment to positive energy, GOAT USA is an exciting place to work, grow, and help drive the brand’s ongoing success. Join us and be a part of the journey!

Founded in 2016
Plainview, New York, USA
124 employees (7 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
53.4K
Monthly Google Ads Budget
$782
Traffic Source Mix
Search
39.2%
Direct
52.8%
Referral
4.5%
Social
2.3%
Paid
1.1%

Headcount Trend

Current headcount: ~124

Marketing Team

Marketing Team Size
3 (2% of company)