Responsibilities

• Develop and lead a multi-year commercial strategy that integrates physical retail distribution with digital growth levers.
• Manage a dual-purpose trade and marketing budget, ensuring optimal allocation across promotions, search, and media.
• Curate the appropriate channel and retailer assortment, including multipacks, flavors, and sizes, to maximize sales and profitability.
• Lead the annual and monthly business planning process for brick-and-click retailers.
• Lead strategic negotiations with senior leadership at key retailers, including Walmart, Target, and Kroger, to secure best-in-class omnichannel programs.
• Own the overarching strategy and annual negotiations for retail media network investment, ensuring Red Bull secures best-in-class status and prime digital placement.
• Drive volume through strategic partnerships with delivery platforms to capture immediate-consumption sales.
• Ensure Perfect Store execution online by optimizing product detail pages for maximum add-to-cart rates and search relevance.
• Partner with Supply Chain to maintain a 95%+ in-stock rate for digital SKUs, recognizing that out-of-stocks are the greatest detriment to online volume.
• Oversee high-impact retail media spend with a relentless focus on return on ad spend to drive volume.

Responsibilities (continued with additional items shown in the source)

• Secure top-of-page placement and category captain status for high-volume keywords to intercept competitor shoppers.
• Lead and mentor a team of Account Managers, coaching them to prioritize digital volume and growth in every retailer conversation.
• Serve as the internal authority on digital sales data, aligning IT, Brand, and Finance teams around digital volume targets.
• Manage external media and performance agencies to ensure strategies are focused and optimized for conversion.

Requirements

• 8+ years eCommerce account management experience preferably with experience leading strategic planning across teams and Brick & Click
• Experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries preferred
• Strong leadership presence with excellent communication and active listening skills
• Advanced strategic thinking, planning, financial management, decision-making, sales presentation, and negotiation skills
• Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
• Passion to contribute to the culture of Red Bull
• Experience working with Digital Advertising Agencies
• Advanced strategic thinking, planning, financial management, decision-making, sales presentation, & negotiation skills
• Innovative, solution-oriented mindset and ability to drive collaboration across diverse functional groups to achieve goals
• Self-motivated and able to work independently

Benefits

Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)