Responsibilities

• Drive revenue growth, conversion rate improvements, acquisition performance, and customer experience outcomes
• Build and manage the eCommerce growth roadmap spanning CRO, acquisition support, lifecycle hooks, merchandising, and SEO-led improvements
• Own email and lifecycle marketing strategy and execution, including segmentation, journeys, and performance reporting
• Manage internal and external resources supporting SEO, SEM, and email
• Conversion rate optimization and experimentation
• On-site merchandising and customer journeys
• Own key customer journeys from browse and search through product discovery, quote or purchase, checkout, account creation, and reorder
• Improve search and navigation performance and reduce friction across the catalog and key workflows
• Partner with Service leaders, IT, web development, Ops, Product

Requirements

• Proven ability to scale eCommerce revenue and improve key digital performance metrics
• Experience managing large or complex product catalogs, preferably in B2B or technical product environments
• Strong background in digital acquisition strategies, including SEO, paid search, and performance marketing
• Expertise in conversion rate optimization (CRO), experimentation, and customer journey improvement
• Experience leading cross-functional initiatives across marketing, technology, product, and operations teams
• Hands-on leadership style with the ability to balance strategic planning and operational execution
• Experience managing internal teams and external agencies supporting digital growth initiatives
• Ability to prioritize initiatives based on business impact and resource availability
• Strong understanding of digital marketing channels, eCommerce best practices, and performance optimization
• Experience with eCommerce platforms, analytics tools, marketing automation systems, and A/B testing frameworks
• Familiarity with web analytics, SEO tools, marketing automation/email platforms, and experimentation tools
• Strong analytical and problem-solving capabilities with a data-driven decision-making mindset

Benefits

• Stay Healthy: World-class and affordable insurance plans ensure you and your family stay healthy
• Secure Your Future: 401(k) match program where you are vested from day -one
• Invest in Your Education: Tuition assistance empowers you to further your education and career
• Employee Assistance Program (EAP) and other incentives : Access to Perspectives , Healthcare Advocate, Working Advantage Discount Program , and more
• Enjoy Work-Life-Harmony : Paid holidays, PTO accrual, Floating Holiday, and supportive personal and parental leave policies
• Do Significant Good: Company-sponsored donation match 3 for 1 , Volunteer Time Off (VTO) to give back to the community, and Employee Resource Groups
• Provide Additional Financial S ecurity: Company-funded and v oluntary AD&D Life Insurance for you and your loved ones
• If you want to learn more about our comprehensive benefits, visit: https://careers.masterelectronics.com/benefits-wellness