Responsibilities

• Lead, coach, and develop a downstream marketing team spanning brand activation, campaigns, content, and sales enablement
• Assess existing team capabilities and address gaps through coaching, targeted hiring, and clear role definition
• Establish clear priorities, operating rhythms, and performance expectations
• Build a culture of accountability, collaboration, and continuous improvement
• Create strong alignment and handoffs with upstream marketing and cross-functional partners
• Own downstream execution for product launches, including messaging, campaign development, sales tools, and channel activation
• Translate upstream strategy and positioning into customer-ready marketing programs
• Lead development of integrated campaigns across digital, field, events, education, and distribution channels
• Ensure consistent, differentiated brand expression across all customer touchpoints
• Serve as the primary lead for creative, digital, media, and content agencies
• Develop clear briefs, timelines, budgets, and success metrics for agency partners
• Push for creative excellence while balancing speed, cost, and commercial impact
• Evaluate and evolve the agency ecosystem to ensure the right capabilities are in place
• Partner with Sales leadership to deliver practical, high-impact selling tools and programs
• Oversee development of content and materials that improve adoption, utilization, and customer confidence
• Ensure marketing outputs are grounded in real customer and clinician insights
• Use data and analytics to evaluate campaign performance and guide optimization
• Apply a test-and-learn mindset across digital, content, and demand-driven initiatives
• Balance creativity with discipline, using insights to inform decisions and investments
• Own downstream marketing budgets and agency spend with a clear ROI focus

Requirements

• Bachelor’s degree in Marketing, Business, or related field
• 8+ years of progressive marketing experience with significant downstream ownership
• 5+ years leading and developing marketing teams
• Demonstrated experience managing external agencies and creative partners
• Experience in medical devices or regulated industries strongly preferred
• Proven success launching products and campaigns that drive growth
• Willingness to travel up to approximately 30%
• Must reside within a commutable distance to Brea, CA or Pomona, CA. This is NOT a remote opportunity.

Preferred

• MBA preferred.
• 10+ years of diversified business experience, global preferred.
• Experience in dental industry
• Strong leadership skills, program management abilities and demonstrated success influencing a global team.
• Solid organizational skills; Able to handle multiple tasks/projects simultaneously.
• Strong problem-solving skills, ability to thrive in a fast-paced, challenging environment, strong desire to learn.