Responsibilities

• Lead MMGY’s discoverability practice, including the vision, service definition, positioning and go-to-market approach for this emerging discipline.
• Create and operationalize a unified offering across SEO, AEO/GEO, Social search, discoverability-driven content strategy and PR distribution strategy.
• Define the agency’s point of view on discoverability in the age of AI, LLMs and agentic search, and translate that point of view into market-facing products and client solutions.
• Partner with the VP Marketing Technology and other department leaders to build a profitable, scalable revenue stream based on ongoing monitoring, consulting, strategic planning and execution.
• Develop service frameworks, methodologies, processes and deliverables that support consistent, high-quality client delivery.
• Identify opportunities to grow client engagements through integrated workstreams with PR, Creative, Content, Strategy, Media and Marketing Technology teams.
• Serve as senior strategic lead on key client engagements, providing counsel on how brands can improve visibility across search engines, AI answer engines, generative platforms and other discovery environments.
• Serve as the technical SEO authority across the agency, ensuring discoverability considerations are integrated into web development engagements from kickoff through launch.
• Build discoverability roadmaps that align technical optimization, content development and earned distribution to client business goals.
• Partner with Account Management and Business Development teams to support new business pitches, client education and strategic upsell opportunities.
• Monitor industry shifts related to Google, AI search, LLM platforms, search behavior and travel discovery trends, and proactively translate those shifts into agency and client recommendations.
• Establish KPIs, measurement frameworks and reporting approaches that demonstrate the business impact of discoverability efforts.
• Collaborate with Analytics and Strategy teams to identify insights, emerging demand patterns and optimization opportunities.
• Mentor and guide cross-functional team members, helping elevate agency-wide knowledge of discoverability, AI search and integrated organic visibility.
• Evaluate tools, partnerships and technologies that enhance MMGY’s discoverability capabilities and delivery model.
• Represent MMGY externally through thought leadership, client presentations, industry events and content that reinforces the agency’s leadership in travel discoverability.