Fintech Marketing Association

Director of Digital Marketing

USA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Drive the organization’s digital marketing strategy and cross‑functional execution to grow acquisition and engagement.

  • Must-have: 7+ years in digital marketing or growth leadership.
  • Standout: Experience leading integrated campaigns with marketing automation and CRM tools.

Job Description

Responsibilities

  • Develop and lead the organization’s digital marketing strategy aligned with business and revenue objectives
  • Oversee digital campaigns across paid media, search engines, social media, email, web, mobile, and content platforms
  • Drive customer acquisition, conversion optimization, lead generation, and online engagement initiatives
  • Manage SEO, SEM, PPC advertising, affiliate marketing, and digital media buying strategies
  • Partner with brand, sales, product, analytics, and creative teams to execute integrated marketing campaigns
  • Monitor digital performance metrics including traffic, conversion rates, CAC, ROI, retention, and engagement KPIs
  • Lead website strategy, digital content management, and user experience optimization initiatives
  • Utilize marketing automation, CRM systems, and analytics tools to improve campaign effectiveness
  • Analyze market trends, consumer behavior, and competitor activity to identify growth opportunities
  • Oversee relationships with advertising agencies, media partners, and digital vendors
  • Build and lead high-performing digital marketing, performance marketing, and content teams

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, Digital Media, or related field (MBA preferred)
  • 7+ years of experience in digital marketing, growth marketing, performance advertising, or brand strategy leadership
  • Strong expertise in SEO/SEM, paid media, social media marketing, marketing automation, and digital analytics
  • Experience with platforms such as Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Salesforce, or Adobe Marketing tools
  • Deep understanding of digital consumer behavior, customer funnels, and online acquisition strategies
  • Strong analytical, creative, communication, and leadership skills

Preferred

  • MBA preferred
  • Core competencies: Digital Marketing Strategy, Performance Marketing and Paid Media, SEO/SEM and Web Optimization, Social Media and Content Marketing, Marketing Analytics and ROI Optimization, Customer Acquisition and Growth Strategy, Brand Engagement and Online Presence, Cross-Functional Campaign Leadership

Fintech Marketing Association

The FMA represents marketing professionals who are passionate about Fintech. We exist to support start-ups and established businesses and individuals share high-level expertise, learning opportunities, and technical knowledge within our global community of members.

3 employees

Headcount Trend

Current headcount: ~3