Responsibilities

• Develop and manage a dynamic brand voice and strategic social initiatives for brands across established and emerging social platforms
• Lead content development (copy and creative ideation) for client social media content calendars
• Lead in the creation of award-winning, out-of-the-box, first-in-vertical campaigns
• Develop and execute performance-driven micro to macro-level social media influencer campaigns (paid and unpaid influencer activations)
• Generate and maintain relationships with key social media influencers in top markets
• Follow and advise on trends in social media, including platforms, tools, and applications
• Proactively collaborate with the social, creative, data, and strategy teams on all facets of client engagements, from brief to execution to reporting
• Contribute to the oversight of paid social strategies through the planning, execution, and reporting stages
• Review analytics and provide a clear, insight-driven strategic POV
• Lead client meetings and calls as appropriate