Director, Digital Content & Education, ANA Educational Foundation

New York City, NY (On-site)

$95K/yr – $105K/yrDirector/Executive5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the ANA Educational Foundation’s content engine across website, social, and events with a focus on LinkedIn and Instagram, weekly social analytics, and stakeholder comms.

  • Website and social content ownership: strategy, production, and measurement with SVP alignment.
  • Content to engagement: translate surveys into social quotes, newsletters, and brand collateral to boost reach.
  • Event and board support: assist virtual events, board materials, and cross-team distribution.

Job Description

Responsibilities

  • Maintain and enhance the website by collaborating and strategizing with various internal stakeholders
  • Create custom images and captions for social media, manage posts and curate content across all AEF social media accounts with an eye towards increasing engagement and awareness
  • Partner with SVP to lead digital activities including social media strategy and execution with a focus on LinkedIn and Instagram, providing weekly analytics reports across social platforms
  • Maintain the SurveyMonkey platform, manage survey data and reporting, and translate key insights into compelling social quotes and content assets
  • Write and design email newsletters to various AEF constituencies
  • Assist with the management of the Zoom account for AEF virtual events
  • Assist with identifying potential conference speakers and logistics
  • Collaborate closely with internal team members on all aspects of distribution, content, and strategies
  • Provide communications support to our stakeholders to help each AEF program achieve its engagement objectives
  • Collaborate with internal departments to understand their work and develop written website content that clearly and effectively communicates these efforts to stakeholders

Requirements

  • Bachelor’s degree from an accredited institution plus 5-7 years’ prior work experience at an advertising agency, marketer, and/or media company
  • At least 3 years of experience managing an external-facing website and/or social media account on a professional level
  • Technologically savvy, particularly with WordPress, Google Analytics, Google AdWords, MailChimp, and social media
  • Experience managing virtual events using the Zoom platform.

Preferred

  • Experience in designing social media images using Canva platform and creating compelling captions is a plus
  • Experience managing external-facing website and/or social media with a track record of increasing engagement

Benefits

  • Comprehensive health and wellness benefits
  • 401k with company match
  • flexible scheduling
  • generous paid time off program
  • casual dress code
  • incentives
  • rewards
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