Director, Digital Activation

New York, USA (Hybrid)

$90K/yr – $215K/yrDirector/ExecutiveFull time

Posted 4 months ago

Job Summary

Drive digital media strategy and leadership for a senior client team, owning campaigns and guiding a cross-functional group.

  • Act as the client point of contact for digital media and lead the agency team.
  • Must-have: 5-8 years in performance or direct-response advertising with management experience.
  • Standout: Deep MarTech and analytics expertise with data-to-insight storytelling.

Job Description

Responsibilities

  • Act as the client point of contact for digital media, providing the highest level of media leadership for the agency team and client’s business
  • Demonstrate expertise in all digital media principles and apply them to a client’s business
  • Serve as an effective communicator with the ability to both work and lead a group in a team environment
  • Drive thought leadership on the account, constantly pushing the team to think strategically
  • Interface with senior level resources, including with OMG COE, both internally & externally, to represent the digital media team & it's initiatives
  • Specialize in Digital Direct, with knowledge in paid media: Search, Social and Programmatic
  • Continually look for and present opportunities to streamline work flow and ensure quality assurance
  • Monitor deliverables & work process to identify time saving opportunities through automation or elimination of redundant work
  • Operate as a highly skilled self-starter who is organized, confident in your abilities, and unafraid to share opinions and new perspective

Requirements

  • Bachelor’s degree in a quantitative-intensive analytical discipline, including Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance
  • Experience managing and optimizing online Digital Direct, Display, Paid Search, Paid Social, and Programmatic campaigns
  • Advanced Excel/spreadsheet capabilities (Macro/VBA experience a plus)
  • 5-8 years of work experience, including recent managerial experience in performance or direct-response online advertising
  • 3-4 years of experience managing client campaigns with a proven track record of client success
  • Deep understanding of digital media across all verticals: search, social, video, direct, and programmatic
  • Strong comfort level with data, analytics, and measurement
  • Comfortable presenting and engaging with clients
  • Well-rounded thinker (conceptual, analytical, and executional)
  • Confident manager with the ability to mentor and inspire a team

Benefits

  • health insurance
  • vision insurance
  • dental insurance
  • 401(k)
  • Healthcare Flexible Spending Account
  • Dependent Care Flexible Spending Account
  • vacation days
  • sick days
  • personal days
  • paid parental leave

Note

OMD logo

OMD

3.6 Glassdoor

OMD is the world’s largest media network, with more than 14,000 people working across more than 100 countries.At OMD, We Create What’s Next — delivering creative media solutions to drive sustainable growth for the world’s leading brands. Named the best-performing global media network overall by RECMA, the highest-ranked media agency network on the Effie Effectiveness Index, and Media Network of the Year at the 2025 Cannes Festival of Media, OMD is a leader in innovation, creativity, and cultural relevance.

Founded in 1996
New York, New York, USA
4.2K employees (1,415 in marketing)
67% recommend to a friend
82% CEO approval

Salaries

Posted range

$90K/yr – $215K/yr

Taken straight from the job posting.

See all OMD salaries

Marketing Team

Marketing Team Size
1,318 (31% of company)
Marketing Roles Posted (Last 30 Days)
27

Traffic Signals

Monthly Visitors
54K
Traffic Source Mix
Search
46.4%
Direct
39.1%
Referral
9.4%
Social
3.4%
Paid
1%

Headcount Trend

Current headcount: ~4.2K

Recent News

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Director, Digital Activation

OMD · New York, USA · Hybrid