Responsibilities

• Demand Strategy: Own and continuously evolve Suki’s end-to-end demand generation strategy across our different revenue streams, segments, and commercial priorities.
• Audience & Targeting Strategy: Define and refine target accounts, verticals, personas, titles, buying committees, and qualification criteria in close partnership with Sales, Growth, Product Marketing, and Marketing Operations.
• New Demand Creation: Identify and test new channels and creative approaches for reaching difficult-to-access healthcare audiences. Look beyond traditional paid and lead generation tactics to develop new, scalable sources of demand.
• Integrated Campaign Strategy: Build integrated programs across paid, digital, content, events, ABM, executive engagement, and other channels, partnering closely with Digital/Performance Marketing, Events, Brand, Creative, Product Marketing, and Customer Marketing.
• Revenue Stream Strategy: Develop differentiated demand strategies based on how each part of Suki's business goes to market. Understand that different audiences and revenue motions require different targeting, channels, content, and conversion strategies.
• New Business & Expansion: Build programs that create demand with new prospects while also developing expansion motions that help existing customers understand and adopt more of Suki's platform.
• Commercial Partnership: Become a strategic partner and expert in Suki’s commercial strategy, working closely with the CRO, CGO, Sales, and other commercial leaders to translate revenue priorities, market dynamics, competitive insights, and pipeline needs into demand programs.
• Events & Field Activation: Partner closely with the Events team to ensure events are integrated into the broader demand strategy, from identifying the right audiences and accounts to pre-event engagement and post-event conversion.
• Experimentation: Build a culture of testing across audiences, channels, messaging, offers, and experiences. Know when to scale what works, evolve what has potential, and stop investing in what doesn't.
• Measurement & Analytics: Partner with Marketing Operations and Sales Operations to establish meaningful reporting across the funnel, connecting marketing engagement to meetings, opportunities, pipeline, expansion, and revenue.

Requirements

• 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles, with experience leading demand strategy at the Director level.
• Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees strongly preferred.
• Demonstrated experience building demand strategies across multiple customer segments, products, or revenue streams.
• Deep understanding of account-based marketing principles to inform targeting strategy and how to engage and measure multiple contacts and personas within complex enterprise accounts.
• Proven ability to develop new acquisition channels and demand programs rather than relying solely on established tactics.
• Strong analytical skills with experience evaluating funnel performance, channel effectiveness, conversion, pipeline, and revenue impact.
• Experience partnering closely with Sales and senior commercial leadership on targeting, pipeline strategy, and go-to-market execution.
• Demonstrated ability to align cross-functional teams around integrated growth campaigns spanning across paid, digital, events, content, creative, product marketing, and other channels.
• Experience developing both new-logo acquisition and existing-customer expansion programs.
• Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution.

Preferred

• AI Savvy or Curious: You actively explore how AI can improve audience research, account intelligence, campaign development, experimentation, personalization, and analysis.