Responsibilities

• Own the demand strategy: define, lead, and execute the annual and quarterly demand generation strategy to predictably hit revenue targets across all target Ideal Customer Profiles.
• Carry the pipeline number: hold full accountability for marketing-sourced and marketing-influenced pipeline, and manage the demand budget end-to-end to maximize ROI and cost-per-outcome efficiency (CPL, CAC).
• Report to leadership: develop and deliver defensible, board-ready performance readouts and funnel analytics for executive leadership.
• Architect with AI: build an AI-first demand engine, modeling advanced proficiency in Claude to transform content operations and produce persona- and stage-specific assets at scale.
• Own AI visibility: own Shipium's presence across modern AI answer engines and generative search (AEO/GEO) alongside traditional organic SEO.
• Automate the team's workflow: identify, document, and implement at least one major workflow automation or dashboard optimization per cycle, establishing an AI-first default for data synthesis and market research.
• Shift the team's focus: move the team from tactical execution to strategic priority management, instilling the mandate that human accountability stays with the team while execution moves to AI.
• Run the channel mix: direct high-performing programs across paid media (LinkedIn, Google, retargeting), lifecycle email, web, and events.
• Partner with Sales on ABM: co-own enterprise account-based marketing on named accounts with Sales leadership, establish rigid lead hand-off SLAs, and turn intent signals into prioritized outbound plays.
• Own the marketing stack: oversee optimization of marketing automation systems (HubSpot, Marketo, Pardot) and Salesforce, directly and via operations support, ensuring predictive lead scoring and clean data quality.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 8–12+ years of progressive B2B marketing experience, with a minimum of 4–5+ years directly leading demand generation or growth marketing functions.
• A proven track record of building or scaling a demand engine at a high-growth B2B SaaS company while owning and hitting a marketing-sourced pipeline target.
• Demonstrated experience using AI in real, production-level marketing environments with measurable velocity outcomes.
• Or an equivalent combination of education and experience.

Benefits

• At Shipium, Employees enjoy full medical, dental & vision coverage (with 65% coverage for dependents), optional life insurance and long-term disability coverage, a 401(k) retirement plan, fully remote work-from-home options in 28 states, 8 paid weeks of parental leave, paid holidays annually, self-managed vacation time, sick & safety leave, and volunteer time off.