Director, Data Science and Marketing Analytics Innovation at AAA Life Insurance Company | Livonia, MI

AAA Life Insurance Company

Director, Data Science and Marketing Analytics Innovation

Livonia, MI (Hybrid)

Salary Not AvailableDirector/ExecutiveFull time

Posted 6 months ago

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Job Summary

Owns end-to-end marketing data science and analytics for a product line, shaping strategies, building predictive models, and leading cross-functional initiatives to improve campaign ROI and customer experiences.

Data-driven marketing strategy and cross-functional collaboration between data teams and marketing stakeholders.
Cross-channel analytics, KPI setting, and ROI optimization across campaigns.
Lead a team of data scientists, analysts, and engineers and collaborate with product teams.

Job Description

Data-driven marketing strategy and cross-functional collaboration between data teams and marketing stakeholders.
Cross-channel analytics, KPI setting, and ROI optimization across campaigns.
Lead a team of data scientists, analysts, and engineers and collaborate with product teams.
Build and maintain data pipelines with Analytics Engineering for robust, compliant data flows.
Design experiments and A/B tests to boost customer experience and marketing performance.
Develop product data and analytics strategy aligned with goals.
Create predictive models for customer segmentation and propensity.
Establish dashboards and performance reporting for product metrics.
Spearhead automation opportunities across data and marketing workflows, including generative AI.
Identify new analytics tools and opportunities to drive transformation and business impact.

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand. Whether you purchase a policy through our trusted agents, online, over the phone, or by mail, our focus is fulfilling on the promise we make to you.Founded in 1969, AAA Life is built on the trust Americans place in the AAA brand. We are continually inspired to be a leading provider of life insurance to AAA members. Our priority is to ensure our policyholders have a smooth and easy process in securing life insurance coverage, with innovative products and exceptional customer service that meet their needs at whatever stage of life they are in. With over 1.8 million active policies, AAA Life has a rating of A (Excellent) from AM Best as of August 2024. Our mission and vision are exemplified in our associates, who work collaboratively to fulfill our core values which include putting members first, enhancing the AAA brand, inclusive diversity and working in symphony to drive results that deliver on our promise to AAA members and contribute to the success of AAA Life. Join AAA Life, our associates, our agents and AAA club partners as we continue on life’s journey together.Life insurance underwritten and annuities offered by AAA Life Insurance Company, Livonia, Michigan. AAA Life Insurance Company is licensed in all states except NY.CA Certificate of Authority #07861. Products and their features may not be available in all states.

Founded in 1969

Livonia, Michigan, USA

981 employees (39 in marketing)

www.aaalife.com