Responsibilities

• Own the end-to-end analytics strategy for client accounts, ensuring robust conversion tracking via Google Tag Manager (web and server-side), enhanced conversions for paid media platforms (Google Ads, Meta, LinkedIn, TikTok), and accurate data flow into reporting systems
• Define and maintain measurement frameworks that connect marketing activity to client KPIs, with a focus on revenue attribution and channel-level performance
• Stay ahead of platform changes, privacy regulations, and cookie deprecation, ensuring our tracking architecture and consent strategies evolve accordingly
• Oversee the design, build, and maintenance of client-facing dashboards in Looker Studio, powered by data ETL’d into and housed in BigQuery
• Ensure dashboards deliver clear, actionable insights and that reporting standards are consistent across the client portfolio
• Partner with data engineering resources to maintain and improve ETL pipelines, data models, and QA processes within BigQuery
• Lead and scale a service offering that integrates client CRM data to provide bottom-of-funnel insights to clients and close the loop on media efforts.
• Develop repeatable frameworks for CRM data extraction, transformation, and visualisation that can be deployed efficiently across multiple clients and CRM platforms
• Partner with client teams to map their sales pipeline stages, define revenue attribution logic, and ensure data accuracy between CRM and marketing platforms
• Serve as the senior point of escalation for analytics-related account issues, quickly diagnosing problems, communicating clearly with clients, and driving resolution quickly
• Step into client-facing conversations when accounts need senior-level strategic guidance, QBR support, or stakeholder alignment on measurement approach
• Build trusted relationships with key client contacts, positioning the analytics team as a strategic partner rather than a reporting function
• Identify and eliminate bottlenecks in analytics workflows, from account onboarding and tracking setup to dashboard delivery and ongoing reporting cycles
• Build and document scalable processes, templates, and SOPs that reduce time-to-value for new accounts and free the team to focus on higher-impact work
• Recruit, mentor, and develop analysts; establish clear expectations, feedback loops, and career growth paths within the department
• Track and report on department-level operational metrics (turnaround time, utilisation, error rates) and drive continuous improvement

Requirements

• 8+ years of progressive analytics experience in digital marketing, with at least 3 years in a leadership role, agency experience strongly preferred but not required.
• Expert-level knowledge of Google Tag Manager, including server-side tagging, custom event configurations, and enhanced conversion setups for major ad platforms
• Strong grasp of data strategy and ability to articulate the vision, use cases, and requirements to leverage client and marketing data
• Hands-on experience building and managing dashboards in Looker Studio backed by BigQuery, including writing and optimising SQL queries
• Strong understanding of data ETL processes and how marketing data flows from platforms through pipelines into a data warehouse
• Experience working with client CRM systems (Salesforce, HubSpot, or similar) and connecting CRM data to marketing performance reporting
• Demonstrated ability to build new analytics deliverables or service lines from scratch and scale them across a client portfolio
• Track record of managing account escalations with poise and urgency
• Experience building and managing analytics teams, including hiring, coaching, and performance management
• Proven ability to present to and influence senior client stakeholders

Preferred

• Experience with advanced analytics methodologies such as Media Mix Modelling, predictive LTV modelling, or incrementality testing
• Proficiency in Python or R for statistical analysis and automation
• Familiarity with modern data stack tools beyond BigQuery (dbt, Fivetran, Segment, or equivalent)
• Background in process improvement, Lean/Agile methodologies, or operational excellence frameworks
• Certifications in Google Analytics, Google Ads, or Google Tag Manager

Benefits

• Dynamic industry, flexible work. Remote-first. Competitive salary. Full benefits package.