Reeco

Director of Customer Marketing

Miami, FL (Remote)

Salary Not AvailableDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive growth-focused customer marketing for a B2B SaaS startup, owning revenue expansion, product storytelling, and AI-enabled campaigns.

  • Own upsell and expansion pipeline to hit revenue targets tied to customer growth.
  • Lead cross-functional alignment across Marketing, CS, Sales, RevOps, and Creative.
  • Leverage AI tooling for personalization and scale content production.

Job Description

Responsibilities

  • Revenue & Expansion: Upsell and expansion pipeline; achieve revenue targets tied to customer growth and adoption metrics.
  • Product Storytelling: Feature releases and updates; craft compelling narratives and determine the best communication channels.
  • Campaign Execution: Full lifecycle of customer campaigns; strategize, write copy, and build campaigns directly in Customer.io.
  • Cross-Functional Alignment: Marketing, CS, Sales, RevOps, Creative; ensure a cohesive customer journey and aligned revenue goals.
  • AI Integration: Personalization and content production; leverage AI tools for marketing efficiency and product marketing.
  • Team Building: Foundational customer marketing function; transition from an IC to a people manager, building a world-class team.

Requirements

  • Experience: 7+ years in B2B SaaS marketing (Senior Manager or Director level).
  • Industry Background: Adjacent SaaS spaces welcome; hospitality tech is a strong plus.
  • Technical Proficiency: Deep, hands-on experience with Customer.io and Notion.
  • Mindset: Builder mentality, comfortable with ambiguity and rapid evolution.
  • Skills: Strategic thinker, excellent writer, data-driven, and highly collaborative.
  • AI Fluency: Actively integrates AI tools for efficiency and personalization.

Benefits

  • Competitive Salary and Benefits: A comprehensive benefits package, including health insurance, retirement plans, and paid time off.
  • Growth Opportunities: The opportunity to grow with a fast-paced startup and take on increased responsibilities as we expand.
  • Innovative Environment: Work with a talented and passionate team dedicated to transforming the hospitality industry through technology.
  • Office & Flexibility: Dynamic office in Miami, FL, with remote flexibility for this role.