Responsibilities

• Define and scale the NORAM customer marketing and experience strategy aligned to pipeline and revenue goals
• Build a cohesive, end-to-end strategy across trade shows, field events, and customer programs that drive significant pipeline growth
• Design meaningful persona-driven activations that build relationships with key buyers across ecommerce function,digital, risk and fraud.
• Act as a player-coach, setting direction while remaining hands-on in execution
• Serve as a strategic partner across GTM teams including Sales, Marketing, Customer Success, and Partnerships to align on target accounts, priority segments, key initiatives, and ensure programs are aligned to business priorities.
• Own the end-to-end customer marketing strategy across the lifecycle, driving engagement, retention, and expansion
• Build structured programs that turn customers into advocates, references, and growth drivers for the business
• Develop and manage customer communication programs (e.g., newsletters, product updates, customer specific campaigns)
• Launch and scale referral programs that generate pipeline and strengthen customer relationships
• Identify and activate customer advocates through storytelling, references, and participation in events and campaigns

Requirements

• 6+ years of experience in events, field marketing, or customer marketing, preferably in B2B SaaS or ecommerce
• Proven experience leading trade shows, executive events, and high-impact customer or ABM experiences
• Experience managing and mentoring team members while maintaining a strong balance of strategic thinking and hands-on execution.
• Experience working cross-functionally across GTM teams to drive pipeline and customer outcomes
• Strong project management, organizational, and stakeholder management skills
• Comfortable traveling about 20% of the time

Preferred

• Background in partnership-driven programs or co-marketing initiatives is highly preferred

Benefits

• Discretionary Time Off Policy (Unlimited!)
• 401K Match
• Stock Options
• Annual Performance Bonus or Commissions
• Paid Parental Leave (12 weeks)
• On-Demand Therapy for all employees & their dependents
• Dedicated learning budget through Learnerbly
• Health Insurance
• Dental Insurance
• Vision Insurance